What's New in Bella Booking

Rooms, chairs and equipment now have their own schedule — just like your team. Give any resource its own operating hours (a recurring weekly pattern plus one-off custom days), and take it out of service for maintenance, servicing, cleaning or repairs. A resource with no schedule of its own simply follows your business opening hours. While a resource is outside its hours, out of service, or blocked, online booking automatically hides the slots that need it — so a float tank being serviced or a pool that opens weekdays only never gets booked by accident.

Email campaigns arrive in Messages Plus — branded emails with your colours, a hero image and a Book-now button, unlimited within fair use. Plus native online booking analytics: traffic-source attribution, a drop-off funnel, and a visit-to-booking conversion rate with no Google Analytics setup. And a new automated birthday reward: set a discount once and Bella applies it for the client when they book — on the day, once a year, with a greeting and a reminder. This month also brings card-on-file booking protection with automatic late-cancellation and no-show fees, smarter client merging with duplicate prevention, dated client timeline notes, dedicated-number business verification, gift cards you can sell at the till, recurring-appointment improvements, a more customisable booking page, and a batch of reliability fixes.

Two-way Google Calendar sync, recurring appointment series with conflict preview, promo codes and discounts, online product shop, service colours on the scheduler, smart onboarding with website extraction, push notifications, per-appointment reminder controls, membership summary report, and service variant improvements.

Two-way SMS inbox with campaigns, AI-powered weekly business digest, schedule optimisation for online booking, Afterpay support, Find a Time wizard, dark mode, and real-time notifications.

Nineteen reports with charts and comparison mode, digital tipping, service-based gift cards, forms with signatures, client reviews, command palette, and much more.

Bella AI assistant, automatic waitlist slot matching, family online booking, manual deposits, bulk product import, and more.

A better online booking experience, smarter scheduler, business notifications, exports, and more control over how you work.

Install Bella Booking on your phone, review bookings before they’re confirmed, and generate service descriptions with AI.

Run multiple locations from one account, take payments in-app with Stripe Connect, and control what each team member can do.

Get started with a guided onboarding flow, manage subscriptions with Stripe, and reach support via live chat.

Capture demand with a waitlist, automate reminders and rebook prompts, and import your existing clients in bulk.

Package services together, manage client documents, block off time, and enjoy a smoother mobile experience.