Bella Booking
Bella Booking
vs
B
Boulevard

Bella Booking vs Boulevard

An honest comparison to help you choose the right salon software for your business.

Last updated: February 2026
Try Bella Booking free

Quick facts at a glance

A side-by-side overview of key differences

Prices shown in AUD (inc. GST)

Feature
Bella Booking
Boulevard
Founded
2024
2016
Headquarters
Sydney, Australia
Los Angeles, California, USA
Best for
Small to medium beauty businesses (up to 20 team members per location)
Premium salons, spas, and medspas
Monthly Pricing
Starter/Professional
Per their pricing model
Solo (1 team member)
A$47You save
A$271+A$224/mo
6 team members
A$79You save
A$271+A$192/mo
12 team members
A$79You save
A$271+A$192/mo
Commission
0% (never)
0%

Bella Booking: Starter plan for 1-3 team members, Professional for 4+ (unlimited). Competitor pricing from official sources, verified January 2026.

Which is right for you?

An honest look at when each platform makes sense

Consider Bella Booking if...

  • Dramatically more affordable ($47-79 vs $175-410/location)
  • Sydney-based company with Australian support
  • Easy personal onboarding and free data migration
  • No commission on bookings (ever)
  • SMS reminders included (200-500/month)
  • Family/dependent booking (not available on Boulevard)
  • Loyalty programme (Professional plan)
  • AI Assistant for business insights (Beta)
  • Attendance tracking with time clock and PIN
  • Service-level deposit and cancellation policy overrides
  • Better value for small-to-medium salons
  • Simpler, faster setup process

Consider Boulevard if...

  • You run a premium or luxury salon/spa
  • Front desk iPad check-in experience matters
  • You need resource scheduling (rooms, equipment)
  • Forms and medical charts are essential (medspa)
  • You want a dedicated Customer Success Manager
  • You prioritise premium client experience over price

We believe in helping you find the right fit, even if it's not us.

Detailed feature comparison

A comprehensive look at what each platform offers

Available
Partial / Limited
Not available

Scheduling & Booking

Feature
Bella Booking
Boulevard
Online booking (24/7)
24/7 self-service
Appointment scheduling
Drag-and-drop
Multi-service booking
Waitlist management
Walk-in management
Duo iPad app (Premier+)
Resource scheduling
Room and equipment tracking
Rooms, beds, machines (Premier+)

Client Management

Feature
Bella Booking
Boulevard
Client CRM
Profiles, history, notes, documents
Client history & notes
Forms & charts
Prestige plan only
Client documents
PDF, DOC, images (5MB max)

Team Management

Feature
Bella Booking
Boulevard
Team scheduling
Up to 3 for starter, unlimited for professional
Role permissions
Owner, Admin, Team Member
Staff pricing tiers
Customisable pricing tiers (e.g. Junior/Senior/Master)
Commission tracking

Payments & POS

Feature
Bella Booking
Boulevard
Online payments
Professional plan, via Stripe
Deposit collection
Fixed amount or percentage
Gift cards
Coming soon
Memberships
Service bundles only
Packages
Package pricing

Communication

Feature
Bella Booking
Boulevard
SMS reminders
200-500/month included
Email reminders
Two-way texting
100-2500 texts/mo depending on plan
Email marketing campaigns
500-10000 email blasts depending on plan

Business Management

Feature
Bella Booking
Boulevard
Sales tracking
Product inventory
Reporting & analytics
9 comprehensive reports
Purchase order management
Premier+ plans

Platform & Support

Feature
Bella Booking
Boulevard
Mobile apps
PWA — installable on mobile
Duo iPad app for front desk
Multi-location support
Copy services between locations
Australian support team
Sydney-based, global support
US-based
Easy onboarding
1-on-1 setup and data migration assistance
Free data migration
Dedicated Customer Success Manager
Prestige plan only
Native integrations
Professional plan

Unique Features

Feature
Bella Booking
Boulevard
Family/dependent booking
Book for children, partners, parents, pets, and more
AI Assistant
Beta
Automatic waitlist slot matching
Automatic matching with team notifications
Activity logging (audit trail)
Full appointment audit trail
Multi-service appointment grouping
Grouped on scheduler with full-details tooltip
Attendance tracking (time clock)
Time clock with PIN, Professional plan
Front desk iPad check-in
Duo iPad app
Luxury client experience focus
Premium salon positioning

Pricing breakdown

What you'll actually pay

Prices shown are starting prices. Bella Booking Starter includes up to 3 team members; Professional includes unlimited team members. Competitor pricing may vary based on team size.

Bella Booking

Solo (1 team member)A$47
6 team membersA$79
12 team membersA$79
Commission on bookings0%
Payment processing (when used)
2.7% + A$0.301.7% + A$0.30 (Stripe) + 1% (Bella Booking)
SMS reminders200-500/mo included

Starter (1-3 team): A$47/month AUD • Professional (4+): A$79/month AUD

Boulevard

Solo (1 team member)A$271
6 team membersA$271
12 team membersA$271
Pricing modelEssentials $175, Premier $295, Prestige $410
Commission0%
Payment processing (when used)Integrated payments (competitive rates provided during onboarding, estimated)

Additional costs to consider

  • Forms & charts: included in Prestige only
  • Premium support: Prestige only

Pricing information based on publicly available data as of February 2026. Visit each provider's website for current pricing.

Cost comparison by team size

Team Size Pricing Comparison

Monthly cost for different numbers of bookable team members

Note: "Team members" means bookable staff

Team member limits apply to staff who can be booked for appointments. Non-bookable users (receptionists, managers who don't take appointments) don't count toward limits.

Team SizeBella BookingBoulevardSavings with Bella
1 person
$47/mo(Starter)
$175/mo

$175 (flat rate)

Save $128/mo
3 people
$47/mo(Starter)
$175/mo

$175 (flat rate)

Save $128/mo
6 people
$79/mo(Professional)
$175/mo

$175 (flat rate)

Save $96/mo
12 people
$79/mo(Professional)
$175/mo

$175 (flat rate)

Save $96/mo

Annual savings with Bella Booking

For a team of 6-12 bookable members

Up to $1536

per year

Sources:

Bella Booking: Official pricing (Starter $47/mo, Professional $79/mo)

Boulevard: Official pricing page • Last verified: February 2026

Pricing may change. Please verify current prices on official websites before making decisions.

What Boulevard does well

We believe in honest comparisons. Here's what Boulevard excels at:

  • 1Premium client experience focus
  • 2Duo iPad app for front desk check-in
  • 3Resource scheduling (rooms, beds, machines)
  • 4Forms and charts for medspas (Prestige)
  • 5Built for luxury salon/spa segment
  • 6Gift cards and memberships included
  • 7Purchase order management
  • 8Two-way texting built in
  • 9Dedicated Customer Success Manager (Prestige)
  • 10Strong medspa feature set

Boulevard might be better if...

We believe in helping you find the right solution, even if it's not us. Here are some scenarios where other options might serve you better:

  • 1Premium client experience design
  • 2Duo iPad app for front desk
  • 3Resource scheduling (rooms, beds, machines)
  • 4Forms and medical charts (Prestige)
  • 5Gift cards included

Still not sure? - we'll give you an honest assessment of whether Bella Booking is right for your business.

Switching from Boulevard?

We make it easy. Free data migration and 1-on-1 onboarding included with every plan.

Free data migration
1-on-1 onboarding included
No credit card required
Start your free trial

Sources: Information gathered from www.joinblvd.com. Last verified: February 2026.

Found an error? and we'll correct it promptly.

Important Notice

The information about Boulevard on this page is based on publicly available data as of February 2026 and is provided for general comparison purposes only. Pricing, features, and policies may change at any time without notice. We make reasonable efforts to keep this information accurate, but we cannot guarantee its completeness or current accuracy.

Always verify directly with Boulevard before making any business decisions. This comparison reflects our understanding and may not capture all nuances of their offerings.