Bella Booking
Bella Booking
vs
A
Acuity Scheduling

Built for salons and clinics, not any appointment.

An honest comparison to help you choose the right salon, spa or clinic software for your business — whatever its size.

Last updated: August 2026
Try Bella Booking free

Quick facts at a glance

A side-by-side overview of key differences

Prices shown in AUD (inc. GST)

Feature
Bella Booking
Acuity Scheduling
Founded
2021
2006 (acquired by Squarespace in 2019)
Headquarters
Sydney, Australia
United States (Squarespace-owned)
Best for
Beauty, wellness and allied health businesses — solo practitioners to multi-location groups
Any appointment-based business — consultants, coaches, tutors, fitness instructors, and beauty and wellness providers
Monthly Pricing
Starter/Professional
Per their pricing model
Solo (1 team member)
A$25You save
A$31+A$6/mo
6 team members
A$79
A$53
12 team members
A$79You save
A$95+A$16/mo
Commission
0% (never)
0%

Bella Booking: Starter plan for 1-3 team members, Professional for 4+ (unlimited). Competitor pricing from official sources, verified January 2026. Bella Booking features updated April 2026.

Which is right for you?

An honest look at when each platform makes sense

Consider Bella Booking if...

  • Built for salons, spas and clinics rather than any appointment-based business
  • Retail product sales and stock management — Acuity has no inventory at all
  • Email and SMS campaigns built in, instead of bolting on a separate marketing platform
  • Automated birthday, rebook and review messages without a third-party tool
  • Loyalty programme with configurable points and rewards
  • Client reviews with verified appointments and AI moderation
  • Treatment plans published to the client's booking portal for aesthetic and wellness programmes
  • Memberships that carry real benefits — included or discounted services with session tracking
  • Service bundles with sequential and parallel execution
  • Processing time — the team member is free while colour develops or a mask sets
  • Staff pricing tiers so a senior stylist can charge more for the same service
  • AI Assistant and a weekly AI business digest
  • Waitlist with automatic slot matching and notifications
  • Incomplete booking recovery with automated follow-up
  • Family and dependent booking (children, partners, parents, pets)
  • Afterpay / Clearpay for deposits, gift cards and packages
  • Two-way SMS messaging on your own dedicated business number
  • SMS reminders included on every plan — Acuity requires Standard or above
  • Prices published in AUD with GST included, not converted from USD
  • Free data migration and easy onboarding
  • Multi-location support without moving to a custom-priced Enterprise plan

Consider Acuity Scheduling if...

  • Your website is built on Squarespace and you want one vendor for both
  • You run classes, workshops or course series alongside one-to-one appointments
  • You want a developer API to build a custom booking experience
  • You need a HIPAA business associate agreement
  • You are a solo practitioner who only needs a calendar and a payment link
  • You already run marketing from Mailchimp or another dedicated email platform

We believe in helping you find the right fit, even if it's not us.

Detailed feature comparison

A comprehensive look at what each platform offers

Available
Partial / Limited
Not available

Scheduling & Booking

Feature
Bella Booking
Acuity Scheduling
Online booking (24/7)
24/7 self-service
Branded booking page, embeddable in any website
Appointment scheduling
Drag-and-drop, pick-on-calendar moves with suggested times, Find a Time, gap-fill scoring
Calendar per staff member or resource
Group classes & course series
Group bookings (a team member per guest) and shared-space services; no multi-date class series
Group classes and multi-date class series with sign-up to every date
Waitlist management
Standard plan and above
Multi-service booking
Appointment types with add-ons rather than a multi-service salon appointment
Service bundles (sequential & parallel)
Sequential and parallel execution, flexible pricing (total price, discount %, free), show savings
Not in Acuity's published feature set
Processing time (bookable gap)
Bookable gap — client stays, team member free for other appointments
Padding blocks the calendar; no bookable processing gap documented
Incomplete booking recovery
Auto-capture + SMS/email reminder + Follow-ups panel with "Book for client" action
Not in Acuity's published feature set
Walk-in management
Not in Acuity's published feature set
Schedule optimisation
3 modes: Show All, Reduce Gaps, Eliminate Gaps — per location
Not in Acuity's published feature set
Find a Time wizard
Availability-first wizard with cross-day browsing and gap-fill scoring (Best fit / Great fit / Good fit)
Not in Acuity's published feature set
Resource management (rooms, equipment)
Capacity controls, auto-assignment, scheduler resource view
A resource is modelled as its own calendar, which consumes a plan calendar slot

Client Management

Feature
Bella Booking
Acuity Scheduling
Client CRM
Profiles, history, notes, documents
Client list with appointment history and notes
Client history & notes
Digital forms (intake, consent)Both platforms include forms on every plan tier for Acuity and on Professional for Bella. Acuity forms are strong for intake; Bella adds e-signature capture and per-service auto-send frequency control.
Form builder with 8 field types including signatures, auto-send before appointments
Custom intake forms and agreements on all plans; responses attach to the appointment
Client document storage
PDF, DOC, images incl. HEIC & TIFF (20MB max)
Not in Acuity's published feature set
Treatment plans
Living, phased plans on the client record — recommended services & homecare, published to the client portal to book & buy from, updated each visit
Not in Acuity's published feature set
Family/dependent booking
Book for children, partners, parents, pets, and more
Not in Acuity's published feature set
Client reviews
Verified appointments, AI moderation, Professional plan
Not in Acuity's published feature set
Loyalty programme
Professional plan
No native loyalty or points programme — third-party tools only

Team Management

Feature
Bella Booking
Acuity Scheduling
Team scheduling / rostering
1 for solo, up to 3 for starter, unlimited for professional
Per-staff calendars with self-managed working hours
Role permissions
4 customisable roles, 50+ granular permissions across 19+ modules
Permission controls over what each staff member can see and do
Staff pricing tiers
Customisable pricing tiers (e.g. Junior/Senior/Master)
Price is set per appointment type, not per team member
Commission trackingNeither platform tracks staff commission. Acuity and Bella both expect this to happen in your accounting system.
No commission or payroll module — revenue reports only
Attendance tracking (time clock)
Time clock with PIN, Professional plan
No clock-in/out or worked-hours tracking documented
Calendar sync (Google/Apple/Outlook)
iCal feed per team member
Google, iCloud and Outlook — one sync per service per user

Payments & POS

Feature
Bella Booking
Acuity Scheduling
Online payments
All plans, via Stripe. Optional fee passing to clients
Stripe, Square or PayPal — Acuity takes no cut of its own
In-person card paymentsNeither platform gives an Australian business an integrated card terminal today. Bella's checkout records cash, manual card and Card on File; Acuity's in-person hardware is US-only.
Software-based checkout — cash, card, or Card on File (charge saved cards via Stripe); no integrated card reader
Tap to pay and card readers via Square — United States only
Deposit collection
Fixed amount or percentage
Deposit or full payment at booking
Saved cards / Card on File
Clients save cards; staff charge via Card on File at checkout
Not in Acuity's published feature set
Gift cards
Digital gift cards, both amount-based and service-based, with Stripe payment (Professional plan)
Gift certificates — Standard plan and above
Memberships & subscriptionsAcuity memberships are recurring billing products. Bella memberships also carry benefits — included or discounted services with session tracking, redeemed at checkout.
Recurring plans with Stripe billing, 9 billing cycles, benefits with session tracking, online purchase, pause/resume
Recurring subscription billing — Standard and above; no included-session benefit tracking
Prepaid packages
Session bundles with online purchase, online redemption, auto-apply at checkout
Appointment packages — Standard plan and above
Service add-ons
Optional or required per service, single/multi-select, price and duration
Add-ons on appointment types
Digital tipping
Clients tip team members after appointments via Stripe (Professional plan, via the review-and-tip flow)
Tips appear in Acuity revenue reporting
Afterpay / Buy Now Pay Later
Afterpay / Clearpay BNPL for deposits, gift cards, and packages (AU, NZ, US, CA, UK)
Not in Acuity's published feature set

Marketing & Communication

Feature
Bella Booking
Acuity Scheduling
Email confirmations & reminders
All plans
SMS reminders
50-500/month included
Standard plan and above; not available on Starter
Email marketing campaigns
Email campaigns with audience filters, branded composer or your own HTML (paste a Canva Email design), open/click tracking — unlimited within Messages Plus (fair use)
Acuity does not send marketing emails — connect Mailchimp, Squarespace Email Campaigns or similar
Automated campaigns (birthday, rebook, review)
Recurring automated messages — birthday greeting (sending requires Messages Plus), rebook reminder, review request — email and SMS
Requires a connected third-party email platform
Two-way SMS messaging
Dedicated number, threaded inbox, auto-handling replies (Messages Plus add-on)
Not in Acuity's published feature set
Dedicated business phone number
Own local business number — clients see your number, not a platform number (Messages Plus add-on)
Not in Acuity's published feature set
Website integration
Embeddable booking link and branded booking page
First-party Squarespace integration, plus embeds for any site

Business Management

Feature
Bella Booking
Acuity Scheduling
Sales tracking
Revenue reports covering add-ons, tips, packages, gift certificates and subscriptions
Reporting & analytics
core reports all plans; 25+ total with advanced reports on Professional; custom reports upon request (Professional)
Appointment and revenue reports; no salon-specific report suite
Online booking analytics
Native: traffic sources, drop-off funnel & visit-to-booking conversion — all plans, no Google Analytics
Not in Acuity's published feature set
Product inventory & retail
No stock or retail product management in Acuity's published feature set
Supplier management
Not in Acuity's published feature set
Multi-location support
Per-location databases, copy services between locations
Locations are a label on calendars and appointment types; true multi-instance management is Enterprise only

AI & Intelligence

Feature
Bella Booking
Acuity Scheduling
AI Assistant
All plans
Not in Acuity's published feature set
AI business digest
Weekly AI-generated performance summary with actionable insights
Not in Acuity's published feature set
Command palette (global search)
Cmd+K global search and navigation
Not in Acuity's published feature set

Platform & Support

Feature
Bella Booking
Acuity Scheduling
Cloud-based
Mobile access
PWA — installable on mobile
Acuity Scheduling mobile app plus responsive web
API access
Professional plan
Public developer API and custom CSS — Premium plan and above
HIPAA BAA available
Bella does not sign a HIPAA business associate agreement
Premium plan and above
Free data migration
Self-serve CSV import, capped at 500 rows per file
Real-time notifications
Instant push via SignalR — no page refresh
Not in Acuity's published feature set
Accessibility & personalisation
Dark mode, dyslexia-friendly reading fonts, colour themes, density modes, reduced-motion, focus mode
Not in Acuity's published feature set

Pricing breakdown

What you'll actually pay

Prices shown are starting prices and include GST. Bella Booking Starter includes up to 3 team members; Professional includes unlimited team members. Competitor pricing may vary based on team size.

Bella Booking

Solo (1 team member)A$25
6 team membersA$79
12 team membersA$79
Commission on bookings0%
Payment processing (when used)
2.7% + A$0.301.7% + A$0.30 (Stripe) + 1% (Bella Booking)
SMS reminders50-500/mo included

Solo (1 team): A$25/month AUD • Starter (1-3 team): A$47/month AUD • Professional (4+): A$79/month AUD

Acuity Scheduling

Solo (1 team member)A$31
6 team membersA$53
12 team membersA$95
Pricing modelTiered by calendar count (Starter / Standard / Premium / Enterprise)
Commission0%
Payment processing (when used)Stripe, Square or PayPal rates — Acuity adds no fee of its own

Additional costs to consider

  • No AUD pricing published — you are billed in USD, so your cost moves with the exchange rate
  • SMS reminders require Standard or above
  • Packages, memberships and gift certificates require Standard or above
  • Remove Acuity branding requires Premium
  • In-person card payments (tap to pay, readers) are US-only — Australian businesses collect online only

Pricing information based on publicly available data as of August 2026. Visit each provider's website for current pricing.

Cost comparison by team size

Team Size Pricing Comparison

Monthly cost for different team sizes

Note: how team member limits work

Plan limits count the active team members on your Bella team roster. The comparisons in this table assume everyone listed is on the plan.

Team SizeBella BookingAcuity SchedulingSavings with Bella
1 person
$25/mo(Solo)
$20/mo

$20 (Starter, 1 calendar)

$5/mo more
3 people
$47/mo(Starter)
$34/mo

$34 (Standard, up to 6 calendars)

$13/mo more
6 people
$79/mo(Professional)
$34/mo

$34 (Standard, up to 6 calendars)

$45/mo more
12 people
$79/mo(Professional)
$61/mo

$61 (Premium, up to 36 calendars)

$18/mo more
Sources:

Bella Booking: Official pricing (Starter $47/mo, Professional $79/mo)

Acuity Scheduling: Official pricing page • Last verified: August 2026

Pricing may change. Please verify current prices on official websites before making decisions.

What Acuity Scheduling does well

We believe in honest comparisons. Here's what Acuity Scheduling excels at:

  • 1Very low entry price — Starter is $20/month for a single calendar
  • 2First-party Squarespace website integration, plus embeds for any website
  • 3Public developer API with versioned documentation, and custom CSS on Premium
  • 4Group classes and multi-date course series, natively configurable
  • 5No processor markup — you pay only Stripe, Square or PayPal fees
  • 6Custom intake forms and agreements included on every plan
  • 7HIPAA business associate agreement available on Premium
  • 8Enormous scale and stability — over 15 million appointments booked each month
  • 9Backed by Squarespace since 2019

Acuity Scheduling might be better if...

We believe in helping you find the right solution, even if it's not us. Here are some scenarios where other options might serve you better:

  • 1First-party Squarespace integration, if your website is already on Squarespace
  • 2Multi-date class series and workshop sign-ups
  • 3A public developer API with versioned documentation
  • 4A HIPAA business associate agreement (Premium plan)
  • 5Square tap-to-pay hardware in the same product — United States only

Still not sure? - we'll give you an honest assessment of whether Bella Booking is right for your business.

Rated 5.0 on Capterra

Streamlined patient booking with world-class support
Cass M., Beauty Therapist Capterra review
The supportive & flexible system we have been asking for
Lisa F., Owner Capterra review
Best Day Spa System Ever
Oreion M., Day Spa Owner Capterra review

Switching from Acuity Scheduling?

We make it easy. Free data migration included with every plan.

Free data migration
Personal onboarding help
No credit card required
Start free trial

See full switching guide from Acuity Scheduling

How to switch from Acuity Scheduling

Step-by-step guide to export your data and move to Bella Booking. We offer free data migration with every plan.

Estimated time: Same business day once we receive your files
  1. 1

    Export your client list

    Go to Clients, click Import/export, then Export client list. Choose "All clients" (or a subgroup by recency) and download the CSV.

  2. 2

    Export your appointments

    From the same Import/export menu, click Export appointments. The CSV includes intake form responses when a form is selected, with timestamps.

  3. 3

    Capture your appointment types

    Screenshot or list your appointment types with durations, prices and add-ons. Acuity has no dedicated service-menu export, so capture this manually — a link to your booking page is enough for us.

  4. 4

    Note your packages, memberships and gift certificates

    If you sell packages, subscriptions or gift certificates on Standard or Premium, write down the outstanding balances before you close the account — Bella has packages, memberships and gift cards to recreate them in, but only if you have the list.

  5. 5

    Email everything to hello@bellabooking.com

    Send the CSVs plus your appointment-type list. We validate, dedupe and import everything for you — free with every plan.

A note on appointment history

We generally recommend not importing old appointment history. Importing past appointments can trigger unintended automated messages (reminders, follow-ups) and cause data inconsistencies. Your clients and services are the essential data for a clean start. If you do want some history carried over, we recommend a tight recent range (e.g. the last 3 months) — our migration team will ensure no notifications are sent accidentally.

Good to know

Acuity exports are CSV only. If you ever import back into Acuity, files must be split into batches of 500 rows — we have no such limit on the way in. The "days since last appointment" column is blank for clients with an upcoming booking or no history, so do not rely on it for segmenting.

Official export documentation: Acuity Scheduling help centre

Can't export your data?

No problem — we can work with anything. Screenshots of your service list, a link to your public booking page, a photo of your price board, or even a typed-up list. Send us whatever you have and we will build your account from it.

Need help with the migration?

Our team will handle the data import, set up your services, and walk you through everything — included free with every plan. We accept data in any format — CSV, Excel, screenshots, photos, links, or anything else you can send.

Sources: Information gathered from acuityscheduling.com, help.acuityscheduling.com, techcrunch.com. Last verified: August 2026.

Found an error? and we'll correct it promptly.

Important Notice

The information about Acuity Scheduling on this page is based on publicly available data as of August 2026 and is provided for general comparison purposes only. Pricing, features, and policies may change at any time without notice. We make reasonable efforts to keep this information accurate, but we cannot guarantee its completeness or current accuracy.

Always verify directly with Acuity Scheduling before making any business decisions. This comparison reflects our understanding and may not capture all nuances of their offerings.