About Bella Booking

Our Story

Bella Booking was founded in Sydney, Australia with a simple belief: booking software should be easy to use, fairly priced, and built for the way appointment-based businesses actually work. Too many business owners were stuck with clunky systems that charged commissions on every booking or nickel-and-dimed them with add-on fees.

We built Bella Booking to be different — simple flat-rate pricing with zero commission, a clean interface that takes minutes to learn, and every core feature included from day one. No marketplace taking a cut of your bookings. No surprise charges. Just straightforward software that helps you run your business.

What We Build

Bella Booking is an all-in-one business management platform covering scheduling, online booking, payments and deposits (including Afterpay), two-way SMS messaging with a dedicated business phone number, client management, team management, service variants with client eligibility, processing time and buffer time, digital forms with electronic signatures, client reviews with AI moderation, loyalty programme, gift cards, prepaid packages, AI assistant with weekly business digest, automated notifications, and 20+ detailed reports. It's designed for hair salons, barbershops, beauty salons, nail salons, spas, med spas, lash and brow studios, beauty clinics, skin clinics, massage therapists, physiotherapy practices, chiropractic practices, personal trainers, and wellness businesses.

Our Approach

We focus on building what business owners actually need, not what looks good in a feature comparison chart. Every feature is designed to save you time, reduce no-shows, and help you grow your business. We ship updates regularly and listen to feedback from real business owners to guide what we build next.