No marketplace commission. Your clients stay yours.
An honest comparison to help you choose the right salon software for your business.
Quick facts at a glance
A side-by-side overview of key differences
Prices shown in AUD (inc. GST)
Bella Booking: Starter plan for 1-3 team members, Professional for 4+ (unlimited). Competitor pricing from official sources, verified January 2026. Bella Booking features updated April 2026.
Which is right for you?
An honest look at when each platform makes sense
Consider Bella Booking if...
- No marketplace commission (0% vs 20% on new Fresha clients)
- SMS reminders included (50-500/month vs pay-per-use)
- Sydney-based company with global support
- Easy personal onboarding
- Free data migration assistance
- Simpler, more transparent pricing
- Embeddable booking widget for your website
- Family/dependent booking (not available on Fresha)
- Client reviews included (Professional plan)
- Loyalty programme included (Professional plan)
- AI Assistant for business insights (Beta)
- Customisable pricing tiers for staff levels
- Client confirmation system with one-click links
- Service-level deposit and cancellation policy overrides
- Optional processing fee pass-through to clients (per-service control)
- 20+ reports with charts and comparison mode
- Client document storage (consent forms, photos)
- Digital tipping included (not available on Fresha)
- Prepaid packages for selling session bundles upfront
- Digital forms with electronic signatures (intake, consent)
Consider Fresha if...
- You want marketplace exposure to find new clients (and are okay with 20% commission)
- You need marketing automation and campaigns
- Native mobile apps are essential for your workflow
- You want gift cards built-in
- You need payroll management features
We believe in helping you find the right fit, even if it's not us.
Detailed feature comparison
A comprehensive look at what each platform offers
Scheduling & Booking
Client Management
Team Management
Payments & POS
Communication
Business Management
Platform & Support
Unique Features
Pricing breakdown
What you'll actually pay
Prices shown are starting prices and include GST. Bella Booking Starter includes up to 3 team members; Professional includes unlimited team members. Competitor pricing may vary based on team size.
Bella Booking
Solo (1 team): A$25/month AUD • Starter (1-3 team): A$47/month AUD • Professional (4+): A$79/month AUD
Fresha
Additional costs to consider
- • SMS: A$0.06-0.25 per message
- • Marketing emails: A$0.03 per email after 50 free
- • Marketing texts: A$0.15 per text
- • Loyalty add-on: A$89.95/month
- • Insights add-on: A$15.95/user/month
Pricing information based on publicly available data as of January 2026. Visit each provider's website for current pricing.
Cost comparison by team size
Team Size Pricing Comparison
Monthly cost for different numbers of bookable team members
Note: "Team members" means bookable staff
Team member limits apply to staff who can be booked for appointments. Non-bookable users (receptionists, managers who don't take appointments) don't count toward limits.
| Team Size | Bella Booking | Fresha | Savings with Bella |
|---|---|---|---|
1 person | A$25/mo(Solo) | A$49/mo A$49.45 (solo) | Save A$24/mo |
3 people | A$47/mo(Starter) | A$99/mo 3 × A$32.95 = A$98.85 | Save A$52/mo |
6 people | A$79/mo(Professional) | A$198/mo 6 × A$32.95 = A$197.70 | Save A$119/mo |
12 people | A$79/mo(Professional) | A$395/mo 12 × A$32.95 = A$395.40 | Save A$316/mo |
Annual savings with Bella Booking
For a team of 6-12 bookable members
Up to A$3797
per year
Bella Booking: Official pricing (Starter A$47/mo, Professional A$79/mo)
Fresha: Official pricing page • Last verified: January 2026
Pricing may change. Please verify current prices on official websites before making decisions.
What Fresha does well
We believe in honest comparisons. Here's what Fresha excels at:
- 1Beauty booking marketplace for client discovery
- 2Client discovery through Fresha marketplace
- 3Marketing tools (email, SMS campaigns)
- 4Native mobile apps for iOS and Android
- 5Gift cards and memberships built-in
- 6Loyalty program available (add-on)
- 7Established brand
Fresha might be better if...
We believe in helping you find the right solution, even if it's not us. Here are some scenarios where other options might serve you better:
- 1Client discovery marketplace (if willing to pay 20% commission)
- 2Native mobile apps
- 3Built-in email and SMS marketing campaigns
- 4Gift cards and memberships included
- 5Loyalty program available
Still not sure? - we'll give you an honest assessment of whether Bella Booking is right for your business.
Switching from Fresha?
We make it easy. Free data migration and 1-on-1 onboarding included with every plan.
How to switch from Fresha
Step-by-step guide to export your data and move to Bella Booking. We offer free data migration and 1-on-1 onboarding with every plan.
- 1
Export your clients
Desktop: Clients → Clients list → Options (top right) → CSV or Excel. Mobile: Clients → Actions (⋮) → CSV. Requires the "Can download clients" permission on your Fresha role. Card details are excluded (PCI) — clients re-add their card on first booking.
- 2
Export your service menu
Catalog → Service menu → Options (top right) → CSV. Categories, prices and durations come through ready to import.
- 3
Export your appointments (optional)
Sales → Appointments → set the From/To date range → Export (top right) → CSV. We recommend a tight recent range (e.g. last 3 months) rather than full history — see the appointment note below.
- 4
Send us your team list
Fresha has no native team export. Email us a list of first name, last name, email, mobile and role for each team member — a screenshot of your Settings → Team members page is fine.
- 5
Email everything to hello@bellabooking.com
Send the three CSVs plus your team list from the email on your Fresha account. We validate, dedupe and import everything for you within one business day, then run a 30-minute walkthrough.
- 6
Update your booking links
Replace your Fresha booking link on your website, Instagram bio, Facebook page, Google Business Profile, email signature, and any printed materials with your new Bella booking page URL.
A note on appointment history
We generally recommend not importing old appointment history. Importing past appointments can trigger unintended automated messages (reminders, follow-ups) and cause data inconsistencies. Your clients and services are the essential data for a clean start. If you do want some history carried over, we recommend a tight recent range (e.g. the last 3 months) — our migration team will ensure no notifications are sent accidentally.
Good to know
Card and payment details cannot be exported from Fresha (PCI). The "Can download clients" permission must be enabled on your Fresha role for the client export. Reports, products, gift card balances and per-client membership balances are not part of this migration — talk to us if you need them and we will work out a manual approach.
Official export documentation: Fresha help centre
Can't export your data?
No problem — we can work with anything. Screenshots of your service list, a link to your public booking page, a photo of your price board, or even a typed-up list. Send us whatever you have and we will build your account from it.
Need help with the migration?
Our team will handle the data import, set up your services, and walk you through everything — included free with every plan. We accept data in any format — CSV, Excel, screenshots, photos, links, or anything else you can send.
Sources: Information gathered from www.fresha.com. Last verified: January 2026.
Found an error? and we'll correct it promptly.
Important Notice
The information about Fresha on this page is based on publicly available data as of January 2026 and is provided for general comparison purposes only. Pricing, features, and policies may change at any time without notice. We make reasonable efforts to keep this information accurate, but we cannot guarantee its completeness or current accuracy.
Always verify directly with Fresha before making any business decisions. This comparison reflects our understanding and may not capture all nuances of their offerings.