Bella Booking vs Fresha
No marketplace commission. Your clients stay yours.
An honest comparison to help you choose the right salon, spa or clinic software for your business - whatever its size.
Quick facts at a glance
A side-by-side overview of key differences
Prices shown in AUD (inc. GST)
Bella Booking: Starter plan for 1-3 team members, Professional for 4+ (unlimited). Competitor pricing from official sources, verified September 2026.
Which is right for you?
An honest look at when each platform makes sense
Consider Bella Booking if...
- No marketplace commission (0% vs 20% on new Fresha clients)
- SMS reminders included (50-500/month vs pay-per-use)
- Sydney-based company with responsive support across multiple timezones
- Easy personal onboarding
- Free data migration assistance
- Simpler, more transparent pricing
- Family/dependent booking (not available on Fresha)
- AI Assistant for business insights
- Customisable pricing tiers for staff levels
- Client confirmation system with one-click links
- Service-level deposit and cancellation policy overrides
- 30 reports with charts and comparison mode
- Client document storage (consent forms, photos)
- Prepaid packages for selling session bundles upfront
- Membership client self-service portal and 9 billing frequencies (Fresha has no client portal, limited billing options)
- Frequency control on forms - send every appointment or once per client (Fresha sends every time)
- Accessibility & personalisation - dark mode, dyslexia-friendly fonts, colour themes, density modes
- Resource management with capacity controls and auto-assignment
- Two-way SMS with dedicated business number (Messages Plus add-on)
Consider Fresha if...
- You want marketplace exposure to find new clients (and are okay with 20% commission)
- You need marketing automation and campaigns
- Native mobile apps are essential for your workflow
- You need payroll management features
We believe in helping you find the right fit, even if it's not us.
Detailed feature comparison
A comprehensive look at what each platform offers
Scheduling & Booking
Client Management
Team Management
Payments & POS
Communication
Business Management
Platform & Support
Unique Features
Pricing breakdown
What you'll actually pay
Prices shown are starting prices and include GST. Bella Booking Starter includes up to 3 team members; Professional includes unlimited team members. Competitor pricing may vary based on team size.
Bella Booking
Solo (1 team): A$25/month AUD • Starter (1-3 team): A$67/month AUD • Professional (4+): A$99/month AUD
Fresha
Additional costs to consider
- • Marketplace new client fee: 20% one-time commission, minimum A$8/client
- • SMS: A$0.06-0.25 per message
- • Marketing emails: A$0.03 per email after 50 free
- • Marketing texts: A$0.15 per text
- • Loyalty add-on: A$89.95/month
Pricing information based on publicly available data as of September 2026. Visit each provider's website for current pricing.
Cost comparison by team size
Team Size Pricing Comparison
Monthly cost for different team sizes
Note: how team member limits work
Plan limits count the team members on your Bella roster who are on the scheduler or bookable online: front desk, managers and bookkeepers don't count. The comparisons in this table assume everyone listed takes appointments.
| Team Size | Bella Booking | Fresha | Savings with Bella |
|---|---|---|---|
1 person | A$25/mo(Solo) | A$49/mo A$49.45 (solo) | Save A$24/mo |
3 people | A$67/mo(Starter) | A$99/mo 3 × A$32.95 = A$98.85 | Save A$32/mo |
6 people | A$99/mo(Professional) | A$198/mo 6 × A$32.95 = A$197.70 | Save A$99/mo |
12 people | A$99/mo(Professional) | A$395/mo 12 × A$32.95 = A$395.40 | Save A$296/mo |
Annual savings with Bella Booking
For a team of 6-12 members
Up to A$3557
per year
Bella Booking: Official pricing (Starter A$67/mo, Professional A$99/mo)
Fresha: Official pricing page • Last verified: September 2026
Pricing may change. Please verify current prices on official websites before making decisions.
What Fresha does well
We believe in honest comparisons. Here's what Fresha excels at:
- 1Beauty booking marketplace for client discovery
- 2Client discovery through Fresha marketplace
- 3Marketing tools (email, SMS campaigns)
- 4Native mobile apps for iOS and Android
- 5Gift cards and memberships built-in
- 6Loyalty program available (add-on)
- 7Established brand
Fresha might be better if...
We believe in helping you find the right solution, even if it's not us. Here are some scenarios where other options might serve you better:
- 1Client discovery marketplace (if willing to pay 20% commission)
- 2Native mobile apps
- 3Built-in email and SMS marketing campaigns
- 4AI Concierge, an add-on that answers client calls and messages
- 5Payroll management (Team Pay)
Still not sure? - we'll give you an honest assessment of whether Bella Booking is right for your business.
Rated 5.0 on Capterra
Switched from Fresha
“User-friendly and reliable booking system with quick support”
Switched from Fresha
“Pleased I made the change to Bella”
Switched from Fresha
“So easy to use and the customer support is absolutely amazing”
Switching from Fresha?
We make it easy. Free onboarding on every plan, with free data migration on Starter and Professional.
See the full guide to switching from Fresha
Still comparing? More Fresha alternatives
How to switch from Fresha
Step-by-step guide to export your data and move to Bella Booking. We offer free onboarding on every plan, and free data migration on Starter and Professional.
- 1
Export your clients
Desktop: Clients → Clients list → Options (top right) → CSV or Excel. Mobile: Clients → Actions (⋮) → CSV. Requires the "Can download clients" permission on your Fresha role. Card details are excluded (PCI) - clients re-add their card on first booking.
- 2
Export your service menu
Catalog → Service menu → Options (top right) → CSV. Categories, prices and durations come through ready to import.
- 3
Export your appointments (optional)
Sales → Appointments → set the From/To date range → Export (top right) → CSV. We recommend a tight recent range (e.g. last 3 months) rather than full history - see the appointment note below.
- 4
Send us your team list
Fresha has no native team export. Email us a list of first name, last name, email, mobile and role for each team member - a screenshot of your Settings → Team members page is fine.
- 5
Email everything to hello@bellabooking.com
Send the three CSVs plus your team list from the email on your Fresha account. We validate, dedupe and import everything for you within one business day, then run a 30-minute walkthrough.
- 6
Update your booking links
Replace your Fresha booking link on your website, Instagram bio, Facebook page, Google Business Profile, email signature, and any printed materials with your new Bella booking page URL.
A note on appointment history
We generally recommend not importing old appointment history. Importing past appointments can trigger unintended automated messages (reminders, review requests, reminders to rebook, follow-up messages) and cause data inconsistencies. Your clients and services are the essential data for a clean start. If you do want some history carried over, we recommend a tight recent range (e.g. the last 3 months), and our migration team will ensure no notifications are sent accidentally.
Good to know
Card and payment details cannot be exported from Fresha (PCI). The "Can download clients" permission must be enabled on your Fresha role for the client export. Reports and per-client membership balances are not part of this migration - talk to us if you need them and we will work out a manual approach. Products come across through the Fresha import wizard, categories included. Gift cards come across separately: send us a list of the cards that still have a balance and the Bella team imports them with their codes and remaining balances.
Official export documentation: Fresha help centre
Can't export your data?
No problem, we can work with anything. Screenshots of your service list, a link to your public booking page, a photo of your price board, or even a typed-up list. Send us whatever you have and we will build your account from it.
Need help with the migration?
Our team will handle the data import, set up your services, and walk you through everything. Onboarding help is free on every plan, and data migration is free on Starter and Professional. We accept data in any format: CSV, Excel, screenshots, photos, links, or anything else you can send.
Sources: Information gathered from www.fresha.com. Last verified: September 2026.
Found an error? and we'll correct it promptly.
Important Notice
The information about Fresha on this page is based on publicly available data as of September 2026 and is provided for general comparison purposes only. Pricing, features, and policies may change at any time without notice. We make reasonable efforts to keep this information accurate, but we cannot guarantee its completeness or current accuracy.
Always verify directly with Fresha before making any business decisions. This comparison reflects our understanding and may not capture all nuances of their offerings.