No marketplace commission. Your clients stay yours.
An honest comparison to help you choose the right salon software for your business.
Quick facts at a glance
A side-by-side overview of key differences
Prices shown in AUD (inc. GST)
Bella Booking: Starter plan for 1-3 team members, Professional for 4+ (unlimited). Competitor pricing from official sources, verified January 2026.
Which is right for you?
An honest look at when each platform makes sense
Consider Bella Booking if...
- No marketplace commission (0% vs 20% on new Fresha clients)
- SMS reminders included (200-500/month vs pay-per-use)
- Sydney-based company with global support
- Free 1-on-1 personal onboarding
- Free data migration assistance
- Simpler, more transparent pricing
- Embeddable booking widget for your website
- AI Assistant for business insights (Beta)
- Customisable pricing tiers for staff levels
- Client confirmation system with one-click links
- Service-level deposit and cancellation policy overrides
- 9 comprehensive reports included
- Client document storage (consent forms, photos)
Consider Fresha if...
- You want marketplace exposure to find new clients (and are okay with 20% commission)
- You need marketing automation and campaigns
- Native mobile apps are essential for your workflow
- You want gift cards and loyalty programs built-in
- You need payroll management features
We believe in helping you find the right fit, even if it's not us.
Detailed feature comparison
A comprehensive look at what each platform offers
Scheduling & Booking
Client Management
Team Management
Payments & POS
Communication
Business Management
Platform & Support
Unique Features
Pricing breakdown
What you'll actually pay
Prices shown are starting prices. Bella Booking Starter includes up to 3 team members; Professional includes unlimited team members. Competitor pricing may vary based on team size.
Bella Booking
Starter (1-3 team): A$47/month AUD • Professional (4+): A$79/month AUD
Fresha
Additional costs to consider
- • SMS: A$0.06-0.25 per message
- • Marketing emails: A$0.03 per email after 50 free
- • Marketing texts: A$0.15 per text
- • Loyalty add-on: A$89.95/month
- • Insights add-on: A$15.95/user/month
Pricing information based on publicly available data as of January 2026. Visit each provider's website for current pricing.
Cost comparison by team size
Team Size Pricing Comparison
Monthly cost for different numbers of bookable team members
Note: "Team members" means bookable staff
Team member limits apply to staff who can be booked for appointments. Non-bookable users (receptionists, managers who don't take appointments) don't count toward limits.
| Team Size | Bella Booking | Fresha | Savings with Bella |
|---|---|---|---|
1 person | A$47/mo(Starter) | A$49/mo A$49.45 (solo) | Save A$2/mo |
3 people | A$47/mo(Starter) | A$99/mo 3 × A$32.95 = A$98.85 | Save A$52/mo |
6 people | A$79/mo(Professional) | A$198/mo 6 × A$32.95 = A$197.70 | Save A$119/mo |
12 people | A$79/mo(Professional) | A$395/mo 12 × A$32.95 = A$395.40 | Save A$316/mo |
Annual savings with Bella Booking
For a team of 6-12 bookable members
Up to A$3797
per year
Bella Booking: Official pricing (Starter A$47/mo, Professional A$79/mo)
Fresha: Official pricing page • Last verified: January 2026
Pricing may change. Please verify current prices on official websites before making decisions.
What Fresha does well
We believe in honest comparisons. Here's what Fresha excels at:
- 1Beauty booking marketplace for client discovery
- 2Client discovery through Fresha marketplace
- 3Marketing tools (email, SMS campaigns)
- 4Native mobile apps for iOS and Android
- 5Gift cards and memberships built-in
- 6Loyalty program available (add-on)
- 7Established brand
Fresha might be better if...
We believe in helping you find the right solution, even if it's not us. Here are some scenarios where other options might serve you better:
- 1Client discovery marketplace (if willing to pay 20% commission)
- 2Native mobile apps
- 3Built-in email and SMS marketing campaigns
- 4Gift cards and memberships included
- 5Loyalty program available
Still not sure? - we'll give you an honest assessment of whether Bella Booking is right for your business.
Switching from Fresha?
We make it easy. Free data migration and 1-on-1 onboarding included with every plan.
Sources: Information gathered from www.fresha.com. Last verified: January 2026.
Found an error? and we'll correct it promptly.
Important Notice
The information about Fresha on this page is based on publicly available data as of January 2026 and is provided for general comparison purposes only. Pricing, features, and policies may change at any time without notice. We make reasonable efforts to keep this information accurate, but we cannot guarantee its completeness or current accuracy.
Always verify directly with Fresha before making any business decisions. This comparison reflects our understanding and may not capture all nuances of their offerings.