Bella Booking
Bella Booking
vs
T
Treatwell

Your clients, your brand, zero commission.

An honest comparison to help you choose the right salon software for your business.

Last updated: 2026-03-07
Try Bella Booking free

Quick facts at a glance

A side-by-side overview of key differences

Prices shown in AUD (inc. GST)

Feature
Bella Booking
Treatwell
Founded
2021
2008
Headquarters
Sydney, Australia
Amsterdam, Netherlands
Best for
Small to medium beauty businesses (up to 20 team members per location)
European salons and spas (UK, Germany, France, Spain, Italy, Netherlands, and more)
Monthly Pricing
Starter/Professional
Per their pricing model
Solo (1 team member)
A$25
$$$ (Custom quote)
6 team members
A$79
$$$ (Custom quote)
12 team members
A$79
$$$ (Custom quote)
Commission
0% (never)
35% on new client first bookings

Bella Booking: Starter plan for 1-3 team members, Professional for 4+ (unlimited). Competitor pricing from official sources, verified January 2026. Bella Booking features updated April 2026.

Which is right for you?

An honest look at when each platform makes sense

Consider Bella Booking if...

  • Zero commission — your revenue stays yours regardless of how clients find you
  • Your clients are yours — no marketplace showing them competitor salons
  • Available globally, not limited to European markets
  • Transparent flat-rate pricing with no per-booking fees
  • Full salon management suite (inventory, reporting, team scheduling)
  • Waitlist management with automatic slot matching
  • Memberships with recurring Stripe billing (Professional plan)
  • No lock-in contracts
  • Accessibility & personalisation — dark mode, dyslexia-friendly fonts, colour themes, density modes
  • AI Assistant for business insights (Bella AI)
  • Family and dependent booking support
  • Loyalty programme included (Professional plan)
  • Prepaid packages for selling session bundles upfront
  • Digital tipping — clients tip team members after appointments
  • Digital forms with e-signatures and auto-send
  • Saved cards and Card on File — charge saved cards at checkout
  • Resource management with capacity controls and auto-assignment
  • Two-way SMS with dedicated business number (Messages Plus add-on)
  • 20+ reports with charts and comparison mode
  • Client confirmation system with one-click links
  • Service-level deposit and cancellation policy overrides

Consider Treatwell if...

  • You operate primarily in Europe and want marketplace-driven client acquisition
  • New client discovery is your biggest challenge
  • You are willing to pay commission in exchange for marketing and exposure
  • You want a platform with strong European consumer brand recognition

We believe in helping you find the right fit, even if it's not us.

Detailed feature comparison

A comprehensive look at what each platform offers

Available
Partial / Limited
Not available

Scheduling & Booking

Feature
Bella Booking
Treatwell
Online booking (24/7)
24/7 self-service
Via Treatwell marketplace and widget
Appointment scheduling
Drag-and-drop, Find a Time, gap-fill scoring
Treatwell Connect calendar
Multi-service booking
Multi-staff parallel appointments
Multi-team-member simultaneous services
Waitlist management
Incomplete booking recoveryTreatwell has no documented abandoned booking recovery. Bella captures drafts at the Review step and sends resume reminders.
Auto-capture + SMS/email reminder + Follow-ups panel with "Book for client" action
Walk-in management
Processing time (bookable gap)
Bookable gap — client stays, team member free for other appointments
Buffer time before/after
Before & after — blocks team member and resource for setup/cleanup
Location-level timing defaultsNo competitor offers location-level default timings with per-service inheritance
Location-level defaults with per-service overrides and inheritance
Schedule optimisation
3 modes: Show All, Reduce Gaps, Eliminate Gaps — per location
Find a Time wizard
Availability-first wizard with cross-day browsing and gap-fill scoring (Best fit / Great fit / Good fit)

Client Management

Feature
Bella Booking
Treatwell
Client CRM
Profiles, history, notes, documents
Basic client records
Client history
Client notes
Document storage
PDF, DOC, images (5MB max)
Family/dependent booking
Book for children, partners, parents, pets, and more

Payments & POS

Feature
Bella Booking
Treatwell
Online payments
All plans, via Stripe. Optional fee passing to clients
Treatwell processes payments centrally
POS / Checkout
Software-based checkout — cash, card, or Card on File (charge saved cards via Stripe); no integrated card reader
Basic checkout through marketplace
Deposit collection
Fixed amount or percentage
Prepayment via marketplace
Cancellation policies
Auto-refunds via Stripe
Marketplace-enforced policies
Afterpay / Buy Now Pay Later
Afterpay / Clearpay BNPL for deposits, gift cards, and packages (AU, NZ, US, CA, UK)
Gift card online redemption
Clients apply gift cards at online booking payment step
14-digit code redeemable at online checkout on treatwell.co.uk and the app
Memberships
Recurring plans with Stripe billing, 9 billing cycles, benefits with session tracking, online purchase, pause/resume

Team Management

Feature
Bella Booking
Treatwell
Staff scheduling
Role permissions
4 customisable roles, 50+ granular permissions across 19+ modules
Basic access levels
Pricing tiers
Customisable pricing tiers (e.g. Junior/Senior/Master)
Service add-ons
Optional or required, per service

Communication

Feature
Bella Booking
Treatwell
SMS reminders
50-500/month included
Automated through marketplace
Email reminders
Email marketing
Two-way SMS messaging
Dedicated number, threaded inbox, auto-handling replies (Messages Plus add-on)
Dedicated business phone number
Own local business number — clients see your number, not a platform number (Messages Plus add-on)
Bulk SMS campaigns
Bulk SMS campaigns with audience filtering (Messages Plus add-on)
Free SMS reminders. Marketing tools mentioned — specific campaign capabilities unclear

Business Management

Feature
Bella Booking
Treatwell
Reporting
8 basic reports all plans; 21 total with advanced reports on Professional; custom reports upon request (Professional)
Basic booking and revenue reports
Product inventory
Marketplace exposure
Europe's largest beauty marketplace
Loyalty programme
Professional plan
Client reviews
Verified appointments, AI moderation, Professional plan
Marketplace reviews

Platform & Support

Feature
Bella Booking
Treatwell
Mobile access
Responsive web
Treatwell Connect app
AI assistant
All plans
API access
Professional plan
Digital tipping
Clients tip team members after appointments via Stripe
Digital forms (intake, consent)
Form builder with 8 field types including signatures, auto-send before appointments
Command palette (global search)
Cmd+K global search and navigation
Service variants with client eligibility
Named variations with per-variant pricing, duration, timing, and client eligibility (first-time/returning)
AI business digest
Weekly AI-generated performance summary with actionable insights
Prepaid packages
Session bundles with online purchase, online redemption, auto-apply at checkout
Saved cards / Card on File
Clients save cards; staff charge via Card on File at checkout
Accessibility & personalisation (themes, fonts, density)
Dark mode, dyslexia-friendly reading fonts, colour themes, density modes, reduced-motion, focus mode

Pricing breakdown

What you'll actually pay

Prices shown are starting prices and include GST. Bella Booking Starter includes up to 3 team members; Professional includes unlimited team members. Competitor pricing may vary based on team size.

Bella Booking

Solo (1 team member)A$25
6 team membersA$79
12 team membersA$79
Commission on bookings0%
Payment processing (when used)
2.7% + A$0.301.7% + A$0.30 (Stripe) + 1% (Bella Booking)
SMS reminders50-500/mo included

Solo (1 team): A$25/month AUD • Starter (1-3 team): A$47/month AUD • Professional (4+): A$79/month AUD

Treatwell

Solo (1 team member)Custom quote
6 team membersCustom quote
12 team membersCustom quote
Pricing modelCommission-based marketplace + optional subscription tiers
Commission35% on new client first bookings
Payment processing (when used)Treatwell handles payments centrally

Additional costs to consider

  • Commission on marketplace bookings (35% on new clients)
  • Reduced commission via booking widget on your site
  • Premium features require higher subscription tiers

Pricing information based on publicly available data as of 2026-03-07. Visit each provider's website for current pricing.

What Treatwell does well

We believe in honest comparisons. Here's what Treatwell excels at:

  • 1Europe's largest beauty and wellness marketplace for client discovery
  • 2Heavy investment in consumer marketing drives new clients to your salon
  • 3Established brand recognition across 13+ European countries
  • 4Built-in review system builds social proof
  • 5Marketplace handles client acquisition so you focus on services
  • 6Widget option for embedding booking on your own website

Treatwell might be better if...

We believe in helping you find the right solution, even if it's not us. Here are some scenarios where other options might serve you better:

  • 1Europe's largest consumer marketplace for beauty and wellness
  • 2Marketplace drives new clients to your salon without your own marketing
  • 3Strong consumer brand recognition across European markets
  • 4Built-in review system for social proof
  • 5Consumer app with millions of European users

Still not sure? - we'll give you an honest assessment of whether Bella Booking is right for your business.

Switching from Treatwell?

We make it easy. Free data migration and 1-on-1 onboarding included with every plan.

Free data migration
1-on-1 onboarding included
No credit card required
Start free trial

See full switching guide from Treatwell

How to switch from Treatwell

Step-by-step guide to export your data and move to Bella Booking. We offer free data migration and 1-on-1 onboarding with every plan.

Estimated time: 1–2 hours
  1. 1

    Export your client list

    Log into Treatwell Connect > go to Clients > click Export. This downloads a CSV of your client data. Use a computer (not the mobile app) for best results.

  2. 2

    Check your reports

    Go to the Reports tab within Treatwell Connect to view and download POS and financial reports.

  3. 3

    Send your exports to Bella Booking

    Email your exported files to our onboarding team. We will import your clients, validate the data, and help set up your services and team schedules.

A note on appointment history

We generally recommend not importing old appointment history. Importing past appointments can trigger unintended automated messages (reminders, follow-ups) and cause data inconsistencies. Your clients and services are the essential data for a clean start. If you do want some history carried over, we recommend a tight recent range (e.g. the last 3 months) — our migration team will ensure no notifications are sent accidentally.

Good to know

Treatwell Connect partner help articles may require a partner login for full documentation. Specific appointment history export and full data backup processes are not documented in public-facing articles. Use a computer (not the mobile app) for exports.

Official export documentation: Treatwell help centre

Can't export your data?

No problem — we can work with anything. Screenshots of your service list, a link to your public booking page, a photo of your price board, or even a typed-up list. Send us whatever you have and we will build your account from it.

Need help with the migration?

Our team will handle the data import, set up your services, and walk you through everything — included free with every plan. We accept data in any format — CSV, Excel, screenshots, photos, links, or anything else you can send.

Sources: Information gathered from www.treatwell.co.uk, business.treatwell.co.uk. Last verified: 2026-03-07.

Found an error? and we'll correct it promptly.

Important Notice

The information about Treatwell on this page is based on publicly available data as of 2026-03-07 and is provided for general comparison purposes only. Pricing, features, and policies may change at any time without notice. We make reasonable efforts to keep this information accurate, but we cannot guarantee its completeness or current accuracy.

Always verify directly with Treatwell before making any business decisions. This comparison reflects our understanding and may not capture all nuances of their offerings.