Bella Booking
Bella Booking
vs
P
Phorest

Transparent pricing. Built for teams of any size.

An honest comparison to help you choose the right salon software for your business.

Last updated: February 2026
Try Bella Booking free

Quick facts at a glance

A side-by-side overview of key differences

Prices shown in AUD (inc. GST)

Feature
Bella Booking
Phorest
Founded
2021
2003
Headquarters
Sydney, Australia
Dublin, Ireland
Best for
Small to medium beauty businesses (up to 20 team members per location)
Growing salons, spas and aesthetic clinics (3+ staff)
Monthly Pricing
Starter/Professional
Per their pricing model
Solo (1 team member)
A$25
$$$ (Custom quote)
6 team members
A$79
$$$ (Custom quote)
12 team members
A$79
$$$ (Custom quote)
Commission
0% (never)
0% — no marketplace or booking commission

Bella Booking: Starter plan for 1-3 team members, Professional for 4+ (unlimited). Competitor pricing from official sources, verified January 2026. Bella Booking features updated April 2026.

Which is right for you?

An honest look at when each platform makes sense

Consider Bella Booking if...

  • Transparent pricing published on website — no sales calls needed
  • Suitable for solo practitioners and small teams (Phorest targets 3+ staff)
  • SMS reminders included in the plan (50-500/month) — no per-message charges
  • Free trial available with no credit card required (Phorest offers no trial)
  • Simpler, focused interface — less overwhelming for smaller teams
  • Sydney-based company with Australian support
  • Family/dependent booking (not available on Phorest)
  • AI Assistant for business insights
  • No contract lock-in
  • Client confirmation system with one-click links
  • Service-level deposit and cancellation policy overrides
  • Predictable monthly cost — no add-on surprises
  • Accessibility & personalisation — dark mode, dyslexia-friendly fonts, colour themes, density modes
  • Prepaid packages for selling session bundles upfront
  • Memberships included on Professional plan with 9 billing cycles and client self-service portal (Phorest: paid add-on, requires PhorestPay)
  • Loyalty programme included on Professional plan (Phorest: Treatcard on all plans, but cross-brand only)
  • Digital tipping included (not available on Phorest)
  • Saved cards and Card on File — charge saved cards at checkout
  • Resource management with capacity controls and auto-assignment
  • 20+ reports with charts and comparison mode

Consider Phorest if...

  • You want a built-in marketing suite with campaign ROI tracking
  • A mature loyalty programme with cross-brand partnerships matters to you
  • You need automated Google/Facebook review collection
  • Commission tracking for staff is essential
  • You want a branded booking app for your clients
  • Visual consultations with face-mapping are important (medspa/aesthetics)
  • You want a dedicated business advisor included
  • Your team has 3+ staff members

We believe in helping you find the right fit, even if it's not us.

Detailed feature comparison

A comprehensive look at what each platform offers

Available
Partial / Limited
Not available

Scheduling & Booking

Feature
Bella Booking
Phorest
Online booking (24/7)
24/7 self-service
With deposit protection
Appointment scheduling
Drag-and-drop, Find a Time, gap-fill scoring
Machine learning schedule optimisation
Multi-service booking
Multi-staff parallel appointments
Multi-team-member simultaneous services
Waitlist management
Waiting list for cancellations
Incomplete booking recoveryPhorest has a basic abandoned-cart email (email only, locked template, no business pipeline). Bella sends dual-channel (SMS + email), has a Follow-ups panel with Book-for-client and Dismiss actions, and an admin-side KPI card.
Auto-capture + SMS/email reminder + Follow-ups panel with "Book for client" action
Email-only auto-reminder sent ~3 hours after drop-off at payment screen
Reserve with Google
Branded booking app
Add-on
Self check-in
PhorestGuest app
Processing time (bookable gap)
Bookable gap — client stays, team member free for other appointments
Basic gap between services
Buffer time before/after
Before & after — blocks team member and resource for setup/cleanup
Basic buffer settings
Location-level timing defaultsNo competitor offers location-level default timings with per-service inheritance
Location-level defaults with per-service overrides and inheritance
Schedule optimisation
3 modes: Show All, Reduce Gaps, Eliminate Gaps — per location
Smart Booking limits slots to enforce back-to-back booking. Minimum Gap Time setting
Find a Time wizard
Availability-first wizard with cross-day browsing and gap-fill scoring (Best fit / Great fit / Good fit)

Client Management

Feature
Bella Booking
Phorest
Client CRM
Profiles, history, notes, documents
With free client data import
Client history & notes
Digital consultation forms
Form builder with 8 field types including signatures, auto-send before appointments
Pre-send or in-salon on tablet
Visual consultations (face-mapping)
Premium Consultations add-on
Video consultations
All plans
Before & after photos
Client document storage with photos
Stored in client profile

Team Management

Feature
Bella Booking
Phorest
Team scheduling
1 for solo, up to 3 for starter, unlimited for professional
Unlimited staff on all plans
Employee rostering
With clock in/out
Role permissions
4 customisable roles, 50+ granular permissions across 19+ modules
Tiered access levels
Staff pricing tiers
Customisable pricing tiers (e.g. Junior/Senior/Master)
Commission tracking
Tiered or flat commission
Staff performance goals
Set and track via PhorestGo app

Payments & POS

Feature
Bella Booking
Phorest
Integrated payments
Software-based checkout — cash, card, or Card on File (charge saved cards via Stripe); no integrated card reader
PhorestPay terminals + cardless checkout
Deposit collection
Fixed amount or percentage
Credit card secured bookings
Gift cards (online & in-store)
Digital gift cards with both amount-based and service-based, with Stripe payment
Physical and online gift vouchers
Memberships & subscriptions
Recurring plans with Stripe billing, 9 billing cycles, benefits with session tracking, online purchase, pause/resume
Add-on cost (custom pricing), requires PhorestPay
Online product store
Sell products and gift cards online 24/7
Courses & series packs
Sequential and parallel execution, flexible pricing (total price, discount %, free), show savings
Prepaid bookable services with automated redemption
Service add-ons
Optional or required per service, single/multi-select, price and duration
Custom fees; no dedicated per-service extras
Afterpay / Buy Now Pay LaterPhorest uses Affirm, not Afterpay
Afterpay / Clearpay BNPL for deposits, gift cards, and packages (AU, NZ, US, CA, UK)
BNPL via Affirm through PhorestPay
Discount reasons at checkout
Discount reasons at checkout with Discount Summary report
Discount reason field tracked in Discounts and Special Offers report
Gift card online redemption
Clients apply gift cards at online booking payment step
Clients pay online deposits with vouchers/gift cards

Communication & Marketing

Feature
Bella Booking
Phorest
SMS reminders
50-500/month included
Per-message pricing (12c or 8.5c)
Email reminders
Email/SMS marketing suite
Ready-made templates, campaign builder, ROI tracking
Online reputation management
Automated Google/Facebook review requests
Client reconnect (rebooking prompts)
Auto-predict when clients are due to rebook
Facebook & Instagram ads manager
Complete Advantage Plus only
Two-way SMS messaging
Dedicated number, threaded inbox, auto-handling replies (Messages Plus add-on)
Phorest Chat — dedicated number, conversations in PhorestGo app. $15/month add-on
Dedicated business phone number
Own local business number — clients see your number, not a platform number (Messages Plus add-on)
Dedicated number assigned on Phorest Chat activation ($15/month add-on)
Auto-reply handling
Keyword-based: YES/Y auto-confirms, STOP unsubscribes, NO flags for follow-up
FrontDesk AI (early access) — auto-responds to SMS for bookings, confirmations, and cancellations
Bulk SMS campaigns
Bulk SMS campaigns with audience filtering (Messages Plus add-on)
Full SMS/email campaign suite with professional templates and audience targeting

Business Management

Feature
Bella Booking
Phorest
Sales tracking
Stock management
Barcode scanning via app
Reporting & analytics
8 basic reports all plans; 21 total with advanced reports on Professional; custom reports upon request (Professional)
Financial, staff, client, and marketing reports
Online booking analytics
Native: traffic sources, drop-off funnel & visit-to-booking conversion — all plans, no Google Analytics
Instagram/Facebook source tags only; funnel and conversion via Google Analytics.
Payroll & commission reports
Auto-calculated wages and commission
Multi-location support
Per-location databases, copy services between locations
Centralised management, cross-branch staff rostering

Platform & Support

Feature
Bella Booking
Phorest
Cloud-based
Pure cloud — access from anywhere
Cloud-based, unlimited devices
Staff mobile app
PWA — installable on mobile
PhorestGo for owners and staff
Australian support team
Sydney-based, global support
Ireland-based; AU support Mon-Sat
Dedicated business advisor
Included on all plans
Free onboarding & training
1-on-1 setup and data migration assistance
Tailored setup, unlimited free training for life
Free data migration
Client data import included
Transparent pricing
Published on website
Request a quote required

Unique Features

Feature
Bella Booking
Phorest
Family/dependent booking
Book for children, partners, parents, pets, and more
AI Assistant
All plans
Loyalty programme
Professional plan
Treatcard — all plans
Automatic waitlist slot matching
Automatic matching with team notifications
Activity logging (audit trail)
Full appointment audit trail
Multi-service appointment grouping
Grouped on scheduler with full-details tooltip
Attendance tracking (time clock)
Time clock with PIN, Professional plan
Client reviews
Verified appointments, AI moderation, Professional plan
Online reviews feature
Expert product recommendations SMS
Trackable personalised product SMS linked to online store
Xero/QuickBooks integration
Add-on
Digital tipping
Clients tip team members after appointments via Stripe
Command palette (global search)
Cmd+K global search and navigation
Service variants with client eligibility
Named variations with per-variant pricing, duration, timing, and client eligibility (first-time/returning)
Hair length add-ons (workaround)
Real-time dashboard updates
Instant push via SignalR — no page refresh
Health Check Dashboard auto-refreshes. Push notifications via PhorestGo app
Client bulk actions
Multi-select for bulk announcements and email copy, persists across pages
Bulk archive/unarchive and report downloads — no multi-select messaging
AI business digest
Weekly AI-generated performance summary with actionable insights
Prepaid packages
Session bundles with online purchase, online redemption, auto-apply at checkout
Saved cards / Card on File
Clients save cards; staff charge via Card on File at checkout
Accessibility & personalisation (themes, fonts, density)
Dark mode, dyslexia-friendly reading fonts, colour themes, density modes, reduced-motion, focus mode

Pricing breakdown

What you'll actually pay

Prices shown are starting prices and include GST. Bella Booking Starter includes up to 3 team members; Professional includes unlimited team members. Competitor pricing may vary based on team size.

Bella Booking

Solo (1 team member)A$25
6 team membersA$79
12 team membersA$79
Commission on bookings0%
Payment processing (when used)
2.7% + A$0.301.7% + A$0.30 (Stripe) + 1% (Bella Booking)
SMS reminders50-500/mo included

Solo (1 team): A$25/month AUD • Starter (1-3 team): A$47/month AUD • Professional (4+): A$79/month AUD

Phorest

Solo (1 team member)Custom quote
6 team membersCustom quote
12 team membersCustom quote
Pricing modelCustom quote — 3 tiers (Grow, Complete Advantage, Complete Advantage Plus)
Commission0% — no marketplace or booking commission
Payment processing (when used)PhorestPay integrated terminals

Additional costs to consider

  • SMS charged per message (12c or 8.5c depending on plan)
  • Two-Way SMS add-on (additional cost)
  • Memberships add-on (additional cost)
  • Premium Consultations add-on (additional cost)
  • Branded booking app add-on (additional cost)

Pricing information based on publicly available data as of February 2026. Visit each provider's website for current pricing.

What Phorest does well

We believe in honest comparisons. Here's what Phorest excels at:

  • 1Feature-rich all-in-one platform with marketing suite included
  • 2Treatcard loyalty programme included on all plans
  • 3Automated online reputation management (Google/Facebook reviews)
  • 4Unlimited staff and devices on all plans
  • 5PhorestGo staff app with performance goals and tracking
  • 6Free data migration and unlimited free training for life
  • 7Dedicated business advisor on all plans
  • 8Visual consultations with face-mapping (Premium add-on)
  • 9Online product store and gift vouchers
  • 10Commission tracking with tiered/flat structures

Phorest might be better if...

We believe in helping you find the right solution, even if it's not us. Here are some scenarios where other options might serve you better:

  • 1Built-in marketing suite with email campaigns and ROI tracking
  • 2Treatcard loyalty programme on all plans
  • 3Automated Google/Facebook review collection
  • 4Commission tracking (tiered or flat)
  • 5PhorestGo staff mobile app with goal tracking

Still not sure? - we'll give you an honest assessment of whether Bella Booking is right for your business.

Rated 5.0 on Capterra

Best Day Spa System Ever
Oreion, Day Spa Owner Capterra review
So easy to use and the customer support is absolutely amazing
Amelia G., Owner Capterra review
Reliable, professional, and supportive
Jing W., Manager Capterra review

Switching from Phorest?

We make it easy. Free data migration and 1-on-1 onboarding included with every plan.

Free data migration
1-on-1 onboarding included
No credit card required
Start free trial

See full switching guide from Phorest

How to switch from Phorest

Step-by-step guide to export your data and move to Bella Booking. We offer free data migration and 1-on-1 onboarding with every plan.

Estimated time: 2–3 hours
  1. 1

    Export client email addresses

    Go to Marketing > Client Export > Emails. This downloads a CSV of client email addresses.

  2. 2

    Export client postal addresses

    Go to Marketing > Client Export > Address. This downloads a CSV of client home addresses.

  3. 3

    Export sales and financial data

    Go to Manager > Business > CSV Export > + New Export > set your date range > select format > OK. Note: large date ranges may take up to 1 hour to process.

  4. 4

    Export services list

    Go to Manager > Services > Export all services. This includes service names and price levels.

  5. 5

    Export future appointments

    Go to Reports > Staff Appointments report to view and export upcoming bookings.

  6. 6

    Send your exports to Bella Booking

    Email your exported files to our onboarding team. We will import your clients, validate the data, and help set up your services and team schedules.

A note on appointment history

We generally recommend not importing old appointment history. Importing past appointments can trigger unintended automated messages (reminders, follow-ups) and cause data inconsistencies. Your clients and services are the essential data for a clean start. If you do want some history carried over, we recommend a tight recent range (e.g. the last 3 months) — our migration team will ensure no notifications are sent accidentally.

Good to know

Individual staff service durations are not included in the services export. Multi-location businesses must export data separately per location. Self-service exports are free, but data exports requested directly from Phorest support may involve a charge.

Official export documentation: Phorest help centre

Can't export your data?

No problem — we can work with anything. Screenshots of your service list, a link to your public booking page, a photo of your price board, or even a typed-up list. Send us whatever you have and we will build your account from it.

Need help with the migration?

Our team will handle the data import, set up your services, and walk you through everything — included free with every plan. We accept data in any format — CSV, Excel, screenshots, photos, links, or anything else you can send.

Sources: Information gathered from www.phorest.com. Last verified: February 2026.

Found an error? and we'll correct it promptly.

Important Notice

The information about Phorest on this page is based on publicly available data as of February 2026 and is provided for general comparison purposes only. Pricing, features, and policies may change at any time without notice. We make reasonable efforts to keep this information accurate, but we cannot guarantee its completeness or current accuracy.

Always verify directly with Phorest before making any business decisions. This comparison reflects our understanding and may not capture all nuances of their offerings.