Pricing
Choose the right plan for you
Flat-rate pricing with zero commission. A 10-person team costs A$99/month - not A$99 each.
All prices include GST • No currency conversion fees • Direct AUD billing
Current rates held - prices updating soon
Starter and Professional are moving to $87 and $119. You still pay today’s rates - $67 and $99.
Starter
$67/month
Perfect for small teams getting started
- Up to 3 team members
- Unlimited appointments
- Online booking (24/7)
- Client CRM & document storage
- Automated SMS & email reminders
- SMS credits (200/month)
- Core reports
- Email support
- Free 1-on-1 onboarding
- Free data migration
Professional
$99/month
or $950 a year, saving $238
Full features for growing businesses
- All Starter features
- Multiple location support
- Unlimited team members
- Gift cards, memberships & prepaid packages
- Client credit & loyalty programme
- Digital forms & intake
- Client-visible treatment plans
- Advanced reports & client reviews
- SMS credits (500/month)
- API & MCP access
- Priority support
Solo
$25/month
Perfect for solo practitioners
- 1 team member
- Unlimited appointments
- Online booking (24/7)
- Client CRM & document storage
- Email support
- SMS credits (50/month)
- Easy onboarding
Messages Plus
Our only add-onOptional - works with every plan, charged per location
$49/mo
+100 SMS credits/month included
The marketing and retention bundle: a two-way SMS and email inbox on your own dedicated business number, SMS campaigns, unlimited email campaigns (fair use), the automated birthday and new-client programmes, and follow-up messages after an appointment. Branded emails with images, logo and a Book-now button, or your own HTML / Canva designs, with open/click tracking. Campaigns are drafted with AI and checked for deliverability before send. Automated appointment reminders and confirmations stay on every plan without Messages Plus. Dedicated numbers aren't available in every country, and where they are, a one-time business verification is part of setting one up. Email campaigns and the email half of the automated programmes work without a number; their SMS half needs one.
SMS credit packs
One-time · never expire · any paid planEach plan includes a monthly SMS credit allowance for reminders. One credit is one segment to one client in most countries (2 or 4 credits per segment to some): about 160 characters per segment, or about 70 with emoji. Need more? Top up anytime from Settings → SMS credits. Credits never expire and can auto-top-up when you run out.
Small
$29
200 SMS credits
Medium
$59
500 SMS credits
Large
$99
1,000 SMS credits
Multiple locations? Volume discounts available.
Running 3+ locations? Get in touch to discuss volume pricing, dedicated onboarding, and priority support - or see our custom & enterprise options.
0% commission
We never take a cut of your appointments
Honest client pricing
Optional appointment fees are included in the prices clients see
No lock-in contracts
Cancel anytime, no contract
How much could you save?
Select your team size to see how Bella compares
Bella Booking
A$99
/month (Professional)
Avg. competitor
A$254
/month
You save up to
A$405
/month (A$4,860/year)
A 6-person team costs just A$99/month total with Bella Booking - not A$99 each.
Online payments (all plans): 1.65% + A$0.30 (Stripe domestic) + 1% platform fee = 2.65% + A$0.30 total
Total Cost of Ownership
Subscription is just part of the cost. Here's what a 6-person business really pays each month.
| Cost | Bella Booking | Per-seat platform | Per-booking platform | Enterprise platform |
|---|---|---|---|---|
| Monthly subscription | A$99 | A$180 | A$150 | A$195 |
| Marketplace commission~30 new clients/month | None - ever | A$60020% on new clients | None | A$60020% on new clients (capped) |
| Per-booking fees~200 appointments/month | None | None | A$250A$1.25/booking | None |
| SMS costs | 500/month included | ~A$30Pay per use | ~A$30Pay per use | Varies |
| Total monthly cost | A$99 | A$810+A$711/month more | A$430+A$331/month more | A$795+A$696/month more |
Illustrative comparison for a 6-person business with ~200 appointments/month. Competitor models represent common pricing structures in the industry. Actual costs vary - see our detailed comparisons for specific platforms.
Compare Plans
| Feature | Solo | Starter | Professional |
|---|---|---|---|
| Scheduling & Booking. | |||
| Unlimited appointments | Included in Solo. | Included in Starter. | Included in Professional. |
| Online booking (24/7) | Included in Solo. | Included in Starter. | Included in Professional. |
| Drag-and-drop calendar | Included in Solo. | Included in Starter. | Included in Professional. |
| Waitlist management | Included in Solo. | Included in Starter. | Included in Professional. |
| Online waitlist (clients join when no slots) | Included in Solo. | Included in Starter. | Included in Professional. |
| Walk-in management | Included in Solo. | Included in Starter. | Included in Professional. |
| Multi-service booking | Included in Solo. | Included in Starter. | Included in Professional. |
| Recurring appointment series | Included in Solo. | Included in Starter. | Included in Professional. |
| Family/dependent booking | Included in Solo. | Included in Starter. | Included in Professional. |
| Service bundles | Included in Solo. | Included in Starter. | Included in Professional. |
| Service add-ons (optional/required) | Not included in Solo. | Not included in Starter. | Included in Professional. |
| Processing time & buffer time | Included in Solo. | Included in Starter. | Included in Professional. |
| Service variants with client eligibility | Included in Solo. | Included in Starter. | Included in Professional. |
| Smart pricing (peak and off-peak prices) | Not included in Solo. | Not included in Starter. | Included in Professional. |
| Resource management (rooms, equipment) | Included in Solo. | Included in Starter. | Included in Professional. |
| Minimum notice periods | Included in Solo. | Included in Starter. | Included in Professional. |
| Require approval for online bookings | Included in Solo. | Included in Starter. | Included in Professional. |
| Schedule optimisation (3 modes) | Included in Solo. | Included in Starter. | Included in Professional. |
| Find a time wizard (gap-fill scoring) | Included in Solo. | Included in Starter. | Included in Professional. |
| Incomplete booking recovery | Included in Solo. | Included in Starter. | Included in Professional. |
| Payments & Policies. | |||
| Online payments (Stripe) | Included in Solo. | Included in Starter. | Included in Professional. |
| Deposit collection (online) | Included in Solo. | Included in Starter. | Included in Professional. |
| Fixed appointment fee included in client-facing prices | Included in Solo. | Included in Starter. | Included in Professional. |
| Cancellation policies | Included in Solo. | Included in Starter. | Included in Professional. |
| Automatic refunds | Included in Solo. | Included in Starter. | Included in Professional. |
| Gift cards (amount & service-based) | Not included in Solo. | Not included in Starter. | Included in Professional. |
| Client credit (top-up balance + bonuses) | Not included in Solo. | Not included in Starter. | Included in Professional. |
| Prepaid packages (session bundles) | Not included in Solo. | Not included in Starter. | Included in Professional. |
| Memberships (recurring subscriptions) | Not included in Solo. | Not included in Starter. | Included in Professional. |
| Digital tipping (via the review-and-tip flow) | Not included in Solo. | Not included in Starter. | Included in Professional. |
| Afterpay / Clearpay (BNPL) | Included in Solo. | Included in Starter. | Included in Professional. |
| Discount management (with reasons) | Included in Solo. | Included in Starter. | Included in Professional. |
| Saved cards & Card on File | Included in Solo. | Included in Starter. | Included in Professional. |
| Client confirmation system | Included in Solo. | Included in Starter. | Included in Professional. |
| Client Management. | |||
| Client CRM | Included in Solo. | Included in Starter. | Included in Professional. |
| Appointment history | Included in Solo. | Included in Starter. | Included in Professional. |
| Client notes & formulas | Included in Solo. | Included in Starter. | Included in Professional. |
| Document storage | Included in Solo. | Included in Starter. | Included in Professional. |
| Client family members & dependents | Included in Solo. | Included in Starter. | Included in Professional. |
| Digital forms & intake (signatures) | Not included in Solo. | Not included in Starter. | Included in Professional. |
| Treatment plans (client-visible programmes) | Not included in Solo. | Not included in Starter. | Included in Professional. |
| Client import (CSV) | Included in Solo. | Included in Starter. | Included in Professional. |
| Team & Services. | |||
| Team members | Solo: 1. | Starter: Up to 3. | Professional: Unlimited. |
| Role permissions | Included in Solo. | Included in Starter. | Included in Professional. |
| Pricing tiers (Junior/Senior/etc.) | Included in Solo. | Included in Starter. | Included in Professional. |
| Team schedules & time off | Included in Solo. | Included in Starter. | Included in Professional. |
| Attendance tracking (time clock with PIN) | Not included in Solo. | Not included in Starter. | Included in Professional. |
| Communication. | |||
| SMS credits included | Solo: 50 credits/month. | Starter: 200 credits/month. | Professional: 500 credits/month per location. |
| Additional SMS credit packs | Solo: From $29 (200 credits). | Starter: From $29 (200 credits). | Professional: From $29 (200 credits). |
| Email reminders | Included in Solo. | Included in Starter. | Included in Professional. |
| Customisable templates | Included in Solo. | Included in Starter. | Included in Professional. |
| Template variables | Included in Solo. | Included in Starter. | Included in Professional. |
| Reminder to rebook | Included in Solo. | Included in Starter. | Included in Professional. |
| Automated review request | Not included in Solo. | Not included in Starter. | Included in Professional. |
| Messages Plus (two-way inbox, SMS & unlimited email campaigns, automated programmes) | Solo: $49/mo add-on. | Starter: $49/mo add-on. | Professional: $49/mo add-on. |
| Birthday reward (auto-applied + greeting) | Solo: Messages Plus. | Starter: Messages Plus. | Professional: Messages Plus. |
| New-client offer (auto-applied first visit) | Solo: Messages Plus. | Starter: Messages Plus. | Professional: Messages Plus. |
| Follow-up messages (aftercare and check-ins) | Solo: Messages Plus. | Starter: Messages Plus. | Professional: Messages Plus. |
| Business Management. | |||
| Sales tracking | Included in Solo. | Included in Starter. | Included in Professional. |
| Product inventory | Included in Solo. | Included in Starter. | Included in Professional. |
| Core reports | Included in Solo. | Included in Starter. | Included in Professional. |
| Online booking analytics (traffic sources & funnel) | Included in Solo. | Included in Starter. | Included in Professional. |
| Advanced reports | Not included in Solo. | Not included in Starter. | Included in Professional. |
| Custom reporting (upon request) | Not included in Solo. | Not included in Starter. | Included in Professional. |
| CSV export | Included in Solo. | Included in Starter. | Included in Professional. |
| Loyalty programme | Not included in Solo. | Not included in Starter. | Included in Professional. |
| Client reviews & reputation | Not included in Solo. | Not included in Starter. | Included in Professional. |
| Multiple locations | Not included in Solo. | Not included in Starter. | Included in Professional. |
| Platform & Support. | |||
| Customisable booking page | Included in Solo. | Included in Starter. | Included in Professional. |
| API & MCP access | Not included in Solo. | Not included in Starter. | Included in Professional. |
| Free onboarding | Included in Solo. | Included in Starter. | Included in Professional. |
| Free data migration | Not included in Solo. | Included in Starter. | Included in Professional. |
| Email support | Included in Solo. | Included in Starter. | Included in Professional. |
| Priority support | Not included in Solo. | Not included in Starter. | Included in Professional. |
| Bella AI Assistant | Included in Solo. | Included in Starter. | Included in Professional. |
| AI Business Digest (weekly summary) | Included in Solo. | Included in Starter. | Included in Professional. |
| Command Palette (Cmd+K) | Included in Solo. | Included in Starter. | Included in Professional. |
| Dark mode | Included in Solo. | Included in Starter. | Included in Professional. |
| Real-time notifications | Included in Solo. | Included in Starter. | Included in Professional. |
| Installs on your phone like an app (no app store needed) | Included in Solo. | Included in Starter. | Included in Professional. |