Bella Booking
Bella Booking
vs
S
Square Appointments

Built for beauty salons, not just any business.

An honest comparison to help you choose the right salon software for your business.

Last updated: January 2026
Try Bella Booking free

Quick facts at a glance

A side-by-side overview of key differences

Prices shown in AUD (inc. GST)

Feature
Bella Booking
Square Appointments
Founded
2024
2009
Headquarters
Sydney, Australia
San Francisco, USA
Best for
Small to medium beauty businesses (up to 20 team members per location)
Service businesses across all industries
Monthly Pricing
Starter/Professional
Per their pricing model
Solo (1 team member)
A$47
A$0
6 team members
A$79
A$40
12 team members
A$79
A$40
Commission
0% (never)
0%

Bella Booking: Starter plan for 1-3 team members, Professional for 4+ (unlimited). Competitor pricing from official sources, verified January 2026.

Which is right for you?

An honest look at when each platform makes sense

Consider Bella Booking if...

  • Purpose-built for salons (not generic scheduling)
  • Staff pricing tiers (Junior/Senior/Master)
  • SMS reminders included (200-500/month)
  • Sydney-based company with global support
  • Free 1-on-1 personal onboarding
  • Free data migration assistance
  • Salon-specific client history and formulas
  • AI Assistant for business insights (Beta)
  • Better waitlist management
  • Client confirmation system with one-click links
  • Service-level deposit and cancellation policy overrides
  • Client document storage (consent forms, photos)
  • 9 comprehensive reports

Consider Square Appointments if...

  • You're a solo practitioner wanting a free solution
  • You already use Square POS and want integration
  • Payment processing fees are your primary concern
  • You need resource management (rooms, chairs, equipment)
  • You don't need salon-specific features like pricing tiers
  • You want access to Square's hardware ecosystem

We believe in helping you find the right fit, even if it's not us.

Detailed feature comparison

A comprehensive look at what each platform offers

Available
Partial / Limited
Not available

Scheduling & Booking

Feature
Bella Booking
Square Appointments
Online booking (24/7)
24/7 self-service
Appointment scheduling
Drag-and-drop
Multi-service booking
Waitlist management
Plus and Premium plans
Walk-in management
Recurring appointments

Client Management

Feature
Bella Booking
Square Appointments
Client CRM
Profiles, history, notes, documents
Basic
Client history & notes
Basic
Detailed service formulasSquare is generic, not salon-specific
In client notes
Generic notes only

Team Management

Feature
Bella Booking
Square Appointments
Team scheduling
Up to 3 for starter, unlimited for professional
Plus and Premium plans
Role permissions
Owner, Admin, Team Member
Staff pricing tiersSquare lacks Junior/Senior/Master pricing tiers
Customisable pricing tiers (e.g. Junior/Senior/Master)
Time tracking
Premium plan
Tip management
Premium plan

Payments & POS

Feature
Bella Booking
Square Appointments
Online payments
Professional plan, via Stripe
Deposit collection
Fixed amount or percentage
POS hardwareSquare has extensive POS hardware options
Stripe Terminal compatible
Full Square ecosystem
Payment processing rateSquare has lower processing rates
2.7% + $0.30 total
2.9-3.3% + 30¢ (online)
Gift cards
Coming soon
Invoicing

Communication

Feature
Bella Booking
Square Appointments
SMS remindersBella includes 200-500 SMS/month; Square charges extra
200-500/month included
Email reminders
Custom message templates
With variables ({{FirstName}}, etc.)

Business Management

Feature
Bella Booking
Square Appointments
Sales tracking
Product inventory
Reporting & analytics
9 comprehensive reports
Basic on all plans, more on Plus/Premium
Resource management (rooms, chairs)
Premium plan

Platform & Support

Feature
Bella Booking
Square Appointments
Mobile apps
Square app
Multi-location support
Copy services between locations
Plus and Premium plans
API access
Professional plan
Read access on all plans, write access on Plus/Premium
Australian support team
Sydney-based, global support
Global support
Free 1-on-1 onboarding
1-on-1 personal setup
Free data migration

Salon-Specific Features

Feature
Bella Booking
Square Appointments
AI Assistant
Beta
Salon industry focus
Purpose-built for salons
Generic scheduling
Service bundles
Basic packages
Cancellation policies
Configurable with auto-refunds
Plus and Premium plans

Pricing breakdown

What you'll actually pay

Prices shown are starting prices. Bella Booking Starter includes up to 3 team members; Professional includes unlimited team members. Competitor pricing may vary based on team size.

Bella Booking

Solo (1 team member)A$47
6 team membersA$79
12 team membersA$79
Commission on bookings0%
Payment processing (when used)
2.7% + A$0.301.7% + A$0.30 (Stripe) + 1% (Bella Booking)
SMS reminders200-500/mo included

Starter (1-3 team): A$47/month AUD • Professional (4+): A$79/month AUD

Square Appointments

Solo (1 team member)A$0
6 team membersA$40
12 team membersA$40
Pricing modelFree (1 user) or Plus A$40/location
Commission0%
Payment processing (when used)1.6% (in-person), 2.2% (online)

Pricing information based on publicly available data as of January 2026. Visit each provider's website for current pricing.

Cost comparison by team size

Team Size Pricing Comparison

Monthly cost for different numbers of bookable team members

Note: "Team members" means bookable staff

Team member limits apply to staff who can be booked for appointments. Non-bookable users (receptionists, managers who don't take appointments) don't count toward limits.

Team SizeBella BookingSquare AppointmentsSavings with Bella
1 person
A$47/mo(Starter)
A$0/mo

Free (1 user)

A$47/mo more
3 people
A$47/mo(Starter)
A$40/mo

A$40/location (Plus)

A$7/mo more
6 people
A$79/mo(Professional)
A$40/mo

A$40/location (Plus)

A$39/mo more
12 people
A$79/mo(Professional)
A$40/mo

A$40/location (Plus)

A$39/mo more
Sources:

Bella Booking: Official pricing (Starter A$47/mo, Professional A$79/mo)

Square Appointments: Official pricing page • Last verified: January 2026

Pricing may change. Please verify current prices on official websites before making decisions.

What Square Appointments does well

We believe in honest comparisons. Here's what Square Appointments excels at:

  • 1Free plan for solo practitioners
  • 2Extensive POS hardware ecosystem
  • 3Lower payment processing fees (2.2% in AU, 2.9-3.3% + 30¢ in US for online)
  • 4Established brand
  • 5Native mobile apps
  • 6Seamless integration with Square ecosystem
  • 7Resource management (rooms, equipment)
  • 8Gift cards included

Square Appointments might be better if...

We believe in helping you find the right solution, even if it's not us. Here are some scenarios where other options might serve you better:

  • 1Free plan for solo practitioners
  • 2Lower payment processing fees (2.2% in AU, 2.9-3.3% + 30¢ in US vs 2.7% + 30¢)
  • 3Extensive POS hardware ecosystem
  • 4Native mobile apps
  • 5Resource management (rooms, chairs)

Still not sure? - we'll give you an honest assessment of whether Bella Booking is right for your business.

Switching from Square Appointments?

We make it easy. Free data migration and 1-on-1 onboarding included with every plan.

Free data migration
1-on-1 onboarding
No credit card required
Start your free trial

Sources: Information gathered from squareup.com. Last verified: January 2026.

Found an error? and we'll correct it promptly.

Important Notice

The information about Square Appointments on this page is based on publicly available data as of January 2026 and is provided for general comparison purposes only. Pricing, features, and policies may change at any time without notice. We make reasonable efforts to keep this information accurate, but we cannot guarantee its completeness or current accuracy.

Always verify directly with Square Appointments before making any business decisions. This comparison reflects our understanding and may not capture all nuances of their offerings.