Elevate Your Beauty Salon with Smart Booking

Manage multiple services, specialists, and appointments with a booking system designed for beauty salons.

Beauty Salon booking software

Bella Booking is beauty salon software that manages the diversity of a modern salon — from 15-minute brow shapes to 3-hour bridal packages, with multiple specialists handling different service categories simultaneously. Clients book online and select their preferred specialist, the system checks qualifications to prevent mismatched bookings, and automated SMS reminders reduce no-shows. Deposits and cancellation policies protect your revenue, while detailed client records track treatment history, preferences, and before-and-after photos. Build retail revenue with integrated product selling and POS, create service bundles that display savings during booking, and set pricing tiers for different experience levels. The platform includes 20+ reports covering team utilisation, service revenue, and client retention. Additional tools include two-way SMS messaging with a dedicated phone number, digital tipping, Afterpay, gift cards, a loyalty programme, recurring memberships, prepaid treatment packages, digital consent forms, AI-powered business insights with a weekly performance digest, and schedule optimisation.

Common Challenges

Challenges beauty salon businesses face

Diverse service types and durations

Beauty salons offer everything from 15-minute brow shapes to 3-hour bridal packages. A scheduling system needs to handle this range without creating dead time between appointments.

Specialist-to-service matching

Not every team member can perform every treatment. When clients book online, the system must only show availability for qualified practitioners — or risk overbooking and awkward rescheduling.

Coordinating team schedules across shifts

Beauty salons often run split shifts, part-time staff, and rotating rosters. Without centralised scheduling, double-bookings and understaffed periods become routine.

Client preferences and treatment history

Repeat clients expect their therapist to remember their preferences. Without proper CRM records, every visit starts from scratch — and personalisation suffers.

Treatment documentation and consent compliance

Chemical peels, microneedling, lash extensions, and injectable treatments all require documented consent. Tracking signed forms, before-and-after photos, and treatment notes across dozens of clients quickly overwhelms paper-based systems.

Features

Tools for your beauty salon business

Designed to address the specific needs of beauty salon businesses.

24/7 Online Booking

Let clients book beauty treatments anytime through your branded booking page. Accept bookings outside business hours.

Multi-Service Booking

Let clients book multiple treatments in one visit with accurate timing and proper service sequencing.

Deposits & No-Show Protection

Collect deposits during booking, set cancellation policies with automatic refunds. Protect your revenue from last-minute cancellations.

Specialist Management & Pricing Tiers

Assign services to specialists based on qualifications. Create pricing tiers for different experience levels.

Automated Reminders & Confirmations

SMS and email reminders with one-click confirmation links. Reduce no-shows and keep clients informed.

Product Selling & Inventory

Sell products alongside services to boost retail sales. Track inventory, stock levels, and product performance.

Client History & Notes

Keep detailed records of previous treatments, preferences, and contraindications. Attach photos and documents.

Service Bundles

Create package deals combining multiple services with flexible pricing — set a total price, apply a discount percentage, or offer bundles for free. Show savings to clients during online booking. Run services sequentially or simultaneously with different team members.

Comprehensive Reporting

20+ detailed reports including team member utilisation, service revenue, cancellation analysis, and client retention metrics.

Digital Tipping

Let clients tip their beauticians after appointments via your online booking portal. Tips are processed securely through Stripe, with automatic notifications to you and the team member.

Prepaid Packages

Sell session bundles upfront so clients can purchase multiple treatments at a discounted rate. Packages can be purchased online and redeemed at the salon.

Digital Forms & Consent

Create custom intake forms, consent forms, and health questionnaires with electronic signatures. Auto-send forms to clients before their appointment for a seamless check-in experience.

Two-Way SMS Messaging

A dedicated phone number for your business. Send and receive messages, auto-confirm from client replies, and send bulk campaigns for promotions.

AI Business Insights

Weekly AI digest analyses your performance and recommends actions. Ask the AI assistant anything about your schedule, clients, or revenue.

Afterpay / Buy Now Pay Later

Clients pay in 4 interest-free instalments for deposits, gift cards, and packages. You receive the full amount upfront.

Schedule Optimisation

Three modes for online booking — Show All, Reduce Gaps, or Eliminate Gaps. Minimise dead time between appointments.

Gift Cards

Sell digital gift cards online — amount-based or service-based. Clients view balances and redeem when booking online.

Loyalty Programme

Reward repeat clients with points-based loyalty. Customise earning rules, set rewards, and track engagement.

Memberships

Create recurring membership plans — monthly facial packages, unlimited brow maintenance, or discounted treatment bundles. Automatic Stripe billing with 9+ frequency options. Clients purchase online and track their membership through the My Membership portal.

Client Reviews

Collect verified reviews after appointments with AI moderation. Reviews display on your booking page with star ratings.

How We Compare

Bella Booking vs popular beauty salon software

Feature-by-feature comparison of the tools that matter most for beauty salon businesses.

Included
Partial / Add-on
Not available
FeatureBellaFreshaKitombaTimelyVagaroPhorest
Multi-staff parallel appointments
Parallel bundle execution
Bundle-level configuration
Configurable per bundle
Digital forms & consent
All plans, e-signatures
Platinum/Diamond plans only
Via companion app
A$15/month add-on
Buffer time before/after
Configurable per service
Limited support
Limited support
Limited support
Processing time
Bookable gap during processing
Basic gap between services
Basic gap between services
Basic gap support
Basic gap support
Basic gap support
Deposits & no-show protection
Fixed or percentage, per-service overrides
Credit card secured bookings
SMS reminders included
50–500/month included
20 free, then extra charge
Extra cost per message
SMS credits extra
12c or 8.5c per message
Schedule optimisation
3 modes for online booking
3 modes
Drag-and-drop only
Minimise Gaps mode
Minimise Gaps setting
Smart Booking
Recurring memberships
9 billing cycles, client self-service
No client self-service portal
Via third-party Salon Pay
9 billing frequencies
Add-on cost
Afterpay / Buy Now Pay Later
Via KitombaPay
Afterpay and Laybuy
Affirm BNPL
Affirm
Digital tipping
Abandoned booking recovery
Captures drafts, SMS/email follow-up
Tracks status, no automation
Email-only reminder
AI assistant
Business insights and recommendations
AI Receptionist (calls only)
AI Chatbot (after-hours only)

Feature data verified from official competitor websites.

Boost Your Beauty Business Revenue

Beauty salons using Bella Booking benefit from optimised scheduling, no-show protection with deposits and cancellation policies, increased multi-service bookings, and improved retail sales. Our pricing tiers and service bundles help you maximise revenue.

A typical beauty salon with 5 team members pays just A$79/month on the Professional plan.

See full pricing
Beauty Salon benefit

FAQ

Frequently asked questions

How does multi-service booking work?

Clients can select multiple services in a single booking. The system calculates total time needed, ensures services are scheduled in the correct order (e.g., facial before makeup), and checks that the right specialists are available for the entire duration.

Can we manage different specialists for different services?

Yes. Assign specific services to specialists based on qualifications. Clients can choose their preferred specialist for each service. Create pricing tiers (Junior, Senior, Master) with different prices for experience levels.

How do deposits and cancellation policies work?

On all plans, require deposits (fixed amount or percentage) when clients book. Set cancellation periods and fees. Automatic refunds via Stripe when clients cancel. Service-level overrides let you set different policies for high-value treatments.

Can I track client preferences and history?

Yes. Store detailed client notes including preferences, treatment history, and contraindications. Attach documents like before/after photos. Notes are accessible when booking appointments for personalised service.

Can I sell retail products alongside services?

Yes. Track product inventory with stock levels, SKUs, and barcodes. Sell products alongside services at checkout. Reports show product sales performance.

How do service bundles work?

Create package deals combining multiple services with flexible pricing — set a total price, apply a discount percentage, or offer bundles for free. For example, a pamper package might include facial, massage, and manicure. Enable Show Savings to display the original price struck through with savings during online booking. Clients book the entire bundle in one transaction.

What reports are available?

Over 20 reports: Appointments Summary, Cancellations, Sales Summary, Service & Product Sales, Services Sales, Products Sales, Team Member Sales, Team Member Utilisation, Team Member Days Off, Client Retention, Booking Source, Gift Cards, Loyalty, Discount Summary, and Attendance.

Can clients book online after hours?

Yes. Your branded booking page is available 24/7. Clients can view availability and book appointments anytime, reducing phone interruptions during busy periods.

Can clients pay with Afterpay?

Yes! When Afterpay (or Clearpay in the UK) is enabled, clients can split payments into 4 interest-free instalments for deposits, gift card purchases, and package purchases. You receive the full amount upfront. Available in Australia, New Zealand, United States, Canada, and the United Kingdom.

Is there a messaging feature for client communication?

Yes! Messages Plus gives your business a dedicated phone number with a two-way SMS inbox. Clients can reply to appointment reminders to confirm, and you can send bulk SMS campaigns for promotions and announcements. Automated messages (reminders, confirmations) are included on all plans.

Does Bella Booking use AI?

Yes. Bella AI is an assistant you can ask anything about your business — schedules, clients, revenue, team performance. A weekly AI business digest analyses your data and sends a personalised performance summary with actionable insights to your email.

How do memberships work for beauty salons?

Create recurring subscription plans — for example, a monthly facial membership or unlimited brow maintenance at a flat rate. Billing is handled automatically through Stripe with 9+ frequency options from weekly to annually. Clients purchase memberships through your online booking page and view plan details, track included sessions, and check their next billing date through the My Membership portal.

Can I collect client reviews?

Yes! On the Professional plan, clients who completed an appointment can leave a verified review with star ratings and optional written feedback. AI moderation checks reviews before publishing, and you can respond publicly. Reviews appear on your online booking page.

Can clients leave tips for their beautician?

Yes! When digital tipping is enabled, clients can leave tips for their beautician after appointments via your online booking portal. Tips are processed through Stripe and both you and the team member are notified.

What happens if a client starts booking online but doesn't finish?

Bella Booking captures incomplete bookings automatically — a feature most booking systems don't offer. When an authenticated client reaches the Review step and leaves without confirming, their selection is saved as a draft. You see it in the Follow-ups side panel and on a dashboard amber KPI card, with a one-tap 'Book for client' action. Enable the automatic reminder and the client receives an SMS or email with a resume link.

Is Bella Booking suitable for Australian beauty salons?

Yes. Bella Booking is Australian-headquartered with pricing in AUD (GST included), Australian Stripe payment processing at domestic rates (1.7% + 30c), SMS through Australian carriers for reliable delivery, and support in Australian timezones. There are no currency surprises or international transaction fees.

Can I auto-send consent forms for specific beauty treatments?

Yes. Link specific digital forms to specific services in your settings. When a client books a treatment that requires consent — chemical peels, lash extensions, microneedling — the form is automatically sent via email or SMS before their appointment. Clients complete and sign it on their device, and the signed form is attached to their profile.

Can I store and compare before-and-after treatment photos?

Yes. Each client profile includes a document storage area where you can upload before-and-after photos, consent forms, and medical documents. Photos are attached directly to the client record and accessible to any team member before or during an appointment. This is particularly useful for progressive treatments like skin rejuvenation, chemical peels, or microneedling courses where tracking visible changes over multiple sessions helps demonstrate results to clients and informs treatment decisions.

How do I track treatment history and continuity across visits?

Client profiles store a complete appointment history with service details, notes, and attached documents from every visit. Appointment-level notes let you record what was done in each session — products used, areas treated, skin reactions, and recommended next steps. Client-level notes persist across all appointments for ongoing information like allergies, contraindications, and treatment goals. When a client returns, their full history is visible before the appointment starts, so any team member can provide continuity of care. The At-Risk Clients report flags clients who are overdue for their next visit based on their usual booking pattern, helping you follow up on treatment courses that have lapsed.

How does the retail POS work alongside appointment checkout?

When you check out a client after their appointment, the services are pre-populated from the booking. You can then add retail products to the same sale — skincare, serums, tools, or any products from your inventory. The checkout processes everything in one transaction with your choice of payment method: cash, card (manual/EFTPOS), other, or Card on File (which processes a real Stripe payment). Products are deducted from your inventory automatically, and both service revenue and product revenue appear in your reports separately so you can track retail performance. You can also create standalone product sales for walk-in purchases without an appointment.

Ready to improve your beauty salon business?

See how Bella Booking can help you manage your beauty salon business more efficiently.

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Australian-owned business. Sydney-based support team.

Beauty Salon Software Built in Australia

Bella Booking is built by a Sydney-based team with AUD pricing and GST-inclusive reporting included. Manage your beauty specialists, services, and appointments with local support available during Australian business hours.