Bella Booking
Bella Booking
vs
V
Vagaro

Simple pricing, no add-on confusion.

An honest comparison to help you choose the right salon software for your business.

Last updated: January 2026
Try Bella Booking free

Quick facts at a glance

A side-by-side overview of key differences

Prices shown in AUD (inc. GST)

Feature
Bella Booking
Vagaro
Founded
2024
2009
Headquarters
Sydney, Australia
California, USA
Best for
Small to medium beauty businesses (up to 20 team members per location)
Salons, spas, fitness and wellness businesses
Monthly Pricing
Starter/Professional
Per their pricing model
Solo (1 team member)
A$25You save
A$45+A$20/mo
6 team members
A$79You save
A$120+A$41/mo
12 team members
A$79You save
A$210+A$131/mo
Commission
0% (never)
0%

Bella Booking: Starter plan for 1-3 team members, Professional for 4+ (unlimited). Competitor pricing from official sources, verified January 2026. Bella Booking features updated April 2026.

Which is right for you?

An honest look at when each platform makes sense

Consider Bella Booking if...

  • Simple, transparent pricing (no confusing add-ons)
  • Sydney-based company with global support
  • Easy personal onboarding
  • Easier to learn and use
  • Family/dependent booking (not available on Vagaro)
  • AI Assistant for business insights (Beta)
  • Less overwhelming for small teams
  • More affordable for basic needs
  • SMS reminders included (50-500/month)
  • Client reviews included (Professional plan)
  • Client confirmation system with one-click links
  • Service-level deposit and cancellation policy overrides
  • 20+ reports with charts and comparison mode

Consider Vagaro if...

  • You need an extremely feature-rich platform
  • You want commission and payroll tracking
  • Accounting software integration (Xero/QuickBooks) is essential
  • You need class/group booking for fitness
  • You want a free marketplace listing without commission
  • You don't mind paying for add-ons as needed
  • You need a website builder

We believe in helping you find the right fit, even if it's not us.

Detailed feature comparison

A comprehensive look at what each platform offers

Available
Partial / Limited
Not available

Scheduling & Booking

Feature
Bella Booking
Vagaro
Online booking (24/7)
24/7 self-service
Appointment scheduling
Drag-and-drop, Find a Time, gap-fill scoring
Multi-service booking
Multi-staff parallel appointments
Multi-team-member simultaneous services
Configurable per bundle (No/Optional/Required parallel toggle)
Waitlist management
Incomplete booking recoveryVagaro has no mid-funnel capture. Their "Reclaim Lost Customers" campaign targets clients who haven't visited in a while, not active booking abandonment.
Auto-capture + SMS/email reminder + Follow-ups panel with "Book for client" action
"Reclaim Lost Customers" targets lapsed clients, not mid-funnel drop-offs
Walk-in management
Class/group bookingVagaro supports fitness classes; Bella focuses on 1-on-1 services
Processing time (bookable gap)
Bookable gap — client stays, team member free for other appointments
Basic processing time
Buffer time before/after
Before & after — blocks team member and resource for setup/cleanup
Basic buffer settings
Location-level timing defaultsNo competitor offers location-level default timings with per-service inheritance
Location-level defaults with per-service overrides and inheritance
Schedule optimisation
3 modes: Show All, Reduce Gaps, Eliminate Gaps — per location
Minimize Gaps setting groups bookings together
Find a Time wizard
Availability-first wizard with cross-day browsing and gap-fill scoring (Best fit / Great fit / Good fit)
Incomplete booking recovery
Auto-capture + SMS/email reminder + Follow-ups panel with "Book for client" action

Client Management

Feature
Bella Booking
Vagaro
Client CRM
Profiles, history, notes, documents
Client history & notes
Custom formsBella includes forms; Vagaro charges extra
Form builder with 8 field types including signatures, auto-send before appointments
A$15/month (AU) or $10/month (US) add-on

Team Management

Feature
Bella Booking
Vagaro
Team scheduling
1 for solo, up to 3 for starter, unlimited for professional
Role permissions
4 customisable roles, 30+ granular permissions across 15 modules
Staff pricing tiers
Customisable pricing tiers (e.g. Junior/Senior/Master)
Commission tracking
Payroll
$34/month + $5/employee (US only)

Payments & POS

Feature
Bella Booking
Vagaro
Online payments
All plans, via Stripe. Optional fee passing to clients
Deposit collection
Fixed amount or percentage
POS hardware
Software-based checkout — cash, card, or Card on File (charge saved cards via Stripe); no integrated card reader
Gift cards
Digital gift cards with both amount-based and service-based, with Stripe payment
Packages & memberships
Service bundles only
Service add-ons
Optional or required per service, single/multi-select, price and duration
Add-ons per service with categories
Afterpay / Buy Now Pay LaterVagaro uses Affirm, not Afterpay. Both provide BNPL
Afterpay / Clearpay BNPL for deposits, gift cards, and packages (AU, NZ, US, CA, UK)
Vagaro Pay Later via Affirm — 4 payments or up to 36 months
Discount reasons at checkout
Discount reasons at checkout with Discount Summary report
Discounts and promo codes — no selectable reason field or dedicated report
Gift card online redemption
Clients apply gift cards at online booking payment step
Gift cards redeemable at online checkout

Communication

Feature
Bella Booking
Vagaro
SMS reminders
50-500/month included
Email reminders
1,000 free/month
Text marketing
A$15/month (AU) or $20/month (US) add-on
Email marketing
Free to start
Two-way SMS messaging
Dedicated number, threaded inbox, auto-handling replies (Messages Plus add-on)
Connect by Vagaro — dedicated toll-free number via Twilio, threaded inbox. Paid add-on
Dedicated business phone number
Own local business number — clients see your number, not a platform number (Messages Plus add-on)
Toll-free number via Connect add-on (Twilio-based)
Auto-reply handling
Keyword-based: YES/Y auto-confirms, STOP unsubscribes, NO flags for follow-up
Confirmation requests with auto-status update. AI chatbot for after-hours. Notification replies go to different number
Bulk SMS campaigns
Bulk SMS campaigns with audience filtering (Messages Plus add-on)
Text Blast with gender, employee, age filtering. Automated lost customer campaigns

Business Management

Feature
Bella Booking
Vagaro
Sales tracking
Product inventory
Reporting & analytics
8 basic reports all plans; 21 total with advanced reports on Professional; custom reports upon request (Professional)
Reporting included
Xero integration
A$30/month (AU) or $30/month (US) add-on
QuickBooks integration
A$40/month (AU) or $10/month (US) add-on

Platform & Support

Feature
Bella Booking
Vagaro
Mobile apps
PWA — installable on mobile
iOS and Android
Branded app
A$280/month (AU) or $100/month (US) add-on
Multi-location support
Per-location databases, copy services between locations
Marketplace listing
Free, no commission
Australian support team
Sydney-based, global support
US-based, 24/7 support
Easy onboarding
1-on-1 setup and data migration assistance
Free data migration

Additional Features

Feature
Bella Booking
Vagaro
Family/dependent booking
Book for children, partners, parents, pets, and more
AI Assistant
All plans
Loyalty program
Professional plan
Automatic waitlist slot matching
Automatic matching with team notifications
Activity logging (audit trail)
Full appointment audit trail
Multi-service appointment grouping
Grouped on scheduler with full-details tooltip
Attendance tracking (time clock)
Time clock with PIN, Professional plan
Client reviews
Verified appointments, AI moderation, Professional plan
Built-in reviews and ratings
Live streaming
A$15/month (AU) or $10/month (US) add-on
Website builder
Vagaro MySite A$30/month (AU) or $20/month (US)
Digital tipping
Clients tip team members after appointments via Stripe
Command palette (global search)
Cmd+K global search and navigation
Service variants with client eligibility
Named variations with per-variant pricing, duration, timing, and client eligibility (first-time/returning)
Add-ons as variant workaround
Dark mode
Full dark theme with one-click toggle
Real-time dashboard updates
Instant push via SignalR — no page refresh
Push notifications for bookings and confirmations
Client bulk actions
Multi-select for bulk announcements and email copy, persists across pages
Campaign audience filtering — no multi-select from client list
AI business digest
Weekly AI-generated performance summary with actionable insights

Pricing breakdown

What you'll actually pay

Prices shown are starting prices and include GST. Bella Booking Starter includes up to 3 team members; Professional includes unlimited team members. Competitor pricing may vary based on team size.

Bella Booking

Solo (1 team member)A$25
6 team membersA$79
12 team membersA$79
Commission on bookings0%
Payment processing (when used)
2.7% + A$0.301.7% + A$0.30 (Stripe) + 1% (Bella Booking)
SMS reminders50-500/mo included

Solo (1 team): A$25/month AUD • Starter (1-3 team): A$47/month AUD • Professional (4+): A$79/month AUD

Vagaro

Solo (1 team member)A$45
6 team membersA$120
12 team membersA$210
Pricing modelTiered pricing calculator
Commission0%
Payment processing (when used)2.75%

Additional costs to consider

  • Forms: A$15/month
  • Text marketing: A$30/month
  • Vagaro Drive: A$15/month
  • Text Marketing: A$15/month
  • Live Stream: A$15/month

Pricing information based on publicly available data as of January 2026. Visit each provider's website for current pricing.

Cost comparison by team size

Team Size Pricing Comparison

Monthly cost for different numbers of bookable team members

Note: "Team members" means bookable staff

Team member limits apply to staff who can be booked for appointments. Non-bookable users (receptionists, managers who don't take appointments) don't count toward limits.

Team SizeBella BookingVagaroSavings with Bella
1 person
A$25/mo(Solo)
A$45/mo

A$45/month (1 calendar)

Save A$20/mo
3 people
A$47/mo(Starter)
A$75/mo

A$75/month (3 calendars)

Save A$28/mo
6 people
A$79/mo(Professional)
A$120/mo

A$120/month (6 calendars)

Save A$41/mo
12 people
A$79/mo(Professional)
A$210/mo

A$210/month (12 calendars)

Save A$131/mo

Annual savings with Bella Booking

For a team of 6-12 bookable members

Up to A$1572

per year

Sources:

Bella Booking: Official pricing (Starter A$47/mo, Professional A$79/mo)

Vagaro: Official pricing page • Last verified: January 2026

Pricing may change. Please verify current prices on official websites before making decisions.

What Vagaro does well

We believe in honest comparisons. Here's what Vagaro excels at:

  • 1Feature-rich platform
  • 2Native mobile apps (iOS and Android)
  • 3Free marketplace listing with no commission
  • 4Commission and payroll tracking
  • 5Accounting integrations (Xero, QuickBooks)
  • 6Loyalty programs built-in
  • 7Email marketing included
  • 8Free data migration
  • 924/7 support
  • 10Website builder available

Vagaro might be better if...

We believe in helping you find the right solution, even if it's not us. Here are some scenarios where other options might serve you better:

  • 1More features overall
  • 2Native mobile apps
  • 3Free marketplace with no commission
  • 4Commission and payroll tracking
  • 5Xero/QuickBooks integrations

Still not sure? - we'll give you an honest assessment of whether Bella Booking is right for your business.

Switching from Vagaro?

We make it easy. Free data migration and 1-on-1 onboarding included with every plan.

Free data migration
1-on-1 onboarding included
No credit card required
Start your free trial

See full switching guide from Vagaro

How to switch from Vagaro

Step-by-step guide to export your data and move to Bella Booking. We offer free data migration and 1-on-1 onboarding with every plan.

Estimated time: 1–2 hours
  1. 1

    Export your customer list

    Go to Reports > Customers > Customers > (optionally apply filters) > click the Action menu > choose "Export as Excel". Only the business owner can perform this export.

  2. 2

    Export financial and appointment reports

    Go to Reports > select the relevant report (e.g., Transaction List, Sales Summary, Appointments Summary) > set date range > export as Excel or PDF.

  3. 3

    Send your exports to Bella Booking

    Email your exported files to our onboarding team. We will import your clients, validate the data, and help set up your services and team schedules.

  4. 4

    Update your booking links

    Replace your Vagaro booking page links on your website, social media, and Google Business Profile with your new Bella Booking link.

A note on appointment history

We generally recommend not importing old appointment history. Importing past appointments can trigger unintended automated messages (reminders, follow-ups) and cause data inconsistencies. Your clients and services are the essential data for a clean start. If you do want some history carried over, we recommend a tight recent range (e.g. the last 3 months) — our migration team will ensure no notifications are sent accidentally.

Good to know

Only the business owner can export the customer list — staff members do not have export permissions. Excel format is recommended over PDF when you need to import data elsewhere.

Official export documentation: Vagaro help centre

Can't export your data?

No problem — we can work with anything. Screenshots of your service list, a link to your public booking page, a photo of your price board, or even a typed-up list. Send us whatever you have and we will build your account from it.

Need help with the migration?

Our team will handle the data import, set up your services, and walk you through everything — included free with every plan. We accept data in any format — CSV, Excel, screenshots, photos, links, or anything else you can send.

Sources: Information gathered from www.vagaro.com. Last verified: January 2026.

Found an error? and we'll correct it promptly.

Important Notice

The information about Vagaro on this page is based on publicly available data as of January 2026 and is provided for general comparison purposes only. Pricing, features, and policies may change at any time without notice. We make reasonable efforts to keep this information accurate, but we cannot guarantee its completeness or current accuracy.

Always verify directly with Vagaro before making any business decisions. This comparison reflects our understanding and may not capture all nuances of their offerings.