Two-Way SMS Messaging & Email Campaigns

Messages Plus is our only paid add-on, charged per location on top of any paid plan. The current monthly price (and the SMS credits included with it) is published on the pricing page and charged in AUD for Australian and New Zealand businesses and USD elsewhere. One-time SMS credit packs are also listed there if you need more than your plan or Messages Plus allowance.

No. The whole appointment lifecycle sends on every plan through your plan's included SMS allowance: confirmations, reminders, reschedules and cancellations, deposit and payment requests, receipts, and rebook reminders. Messages Plus is the marketing and retention half: the two-way inbox, the dedicated phone number, manual messaging, SMS and email campaigns, the automated birthday and new-client offers, and the two follow-up messages sent after an appointment.

A YES (or Y, Yep, Confirm, Yes please) any time before the appointment starts confirms it, and your own Confirmed appointment message is the reply the client gets, so you control the wording or switch it off. A NO, N or Cancel is flagged in your inbox for follow-up and sends you a notification; in Settings > Two-way messaging you can have it cancel the appointment instead, under the same rules as cancelling from the booking page. Replies that carry more than a yes or no appear in your inbox for you to read, with a New message notification.

Yes. When a client texts your number, or replies to an email you sent from the Inbox or an email campaign, you get a New message notification: a row in the notification bell with their name and the start of what they wrote, a push notification on your phone or computer where push is turned on (even when Bella is closed), and a chime if you turn the sound on. It is on by default for owners and admins, each team member can switch it on or off, and opening the conversation clears it for everyone.

Yes. In a conversation, Suggest with AI drafts a reply to the client's latest message from their appointments, the services they usually have, their sessions left (for team members who can view those), your opening hours, your business description, your cancellation policy and your booking page. When the client asks what's free, it offers available times from your booking page. It quotes no service price unless one is already in the conversation or your business description, and a cancellation fee it mentions comes from your cancellation policy. Nothing goes to the client until you send it. It is part of the Messages Plus inbox.

Yes. Clients who have opted out of announcements or marketing will not receive campaign messages, on either channel. Every campaign email also carries an unsubscribe link, and clients who use it are excluded from future email campaigns automatically. Consent status is visible in the contact info panel of each conversation.

Yes. Email campaigns are unlimited within Messages Plus (fair use) and never use SMS credits. They don't need a dedicated phone number either, so you can send your first email campaign the moment you subscribe. Build a branded email in your colours with images, your logo, a hero image and a Book-now button, or paste in your own HTML or a Canva Email design and send it exactly as it looks, with open and click tracking on every send.

Bella can draft one for you. Describe the email in a sentence or two and Bella writes a subject and body grounded in your salon's own description and your country's spelling. It is a first draft you edit and make your own before sending. It is not the finished email, and never auto-sent. Generate with AI is part of email campaigns in Messages Plus.

Bella checks every campaign before it sends and returns a pass, a warning, or a fail. SMS is checked against anti-spam rules: a working opt-out, your business identified, nothing misleading or over-urgent. Email is checked for spam-trigger words and deliverability problems on the subject and body, like a misleading subject line or too many links. Only something genuinely serious (like a misleading subject) blocks a send; deliverability tips, including an image-heavy email with little text, are warnings you can act on or send past.

Your plan includes a monthly SMS credit allowance per location (Solo: 50, Starter: 200, Professional: 500). One credit is one SMS segment sent to one client in most countries (about 160 characters, or about 70 with emoji); texts to some countries use 2 or 4 credits per segment. Additional credit packs are available from the SMS credits page on any paid plan. Auto-top-up can be configured to purchase credits automatically when your balance runs low.

You can only compose new messages to existing clients. However, if an unknown number sends you an SMS, their messages appear in your inbox and you can reply. You will also see an option to create a new client record for them.