Booking Software, Beautifully Simple
The complete platform for running your business — from the first booking to the weekly business report. No commission. No complexity. Just the tools you need.
- 14-day free trial
- No card required
- Free data migration

Built for
- Hair Salons
- Barbershops
- Nail Salons
- Beauty Salons
- Beauty Clinics
- Skin Clinics
- Laser Clinics
- Lash & Brow Studios
- Spas
- Medical Spas
- Personal Trainers
- Physiotherapy
- Chiropractic
- Osteopathy
- Wellness Clinics
Beautifully Simple. Powerfully Capable.
We handle the complexity. You focus on your craft. Our intuitive tools manage the day-to-day — from last-minute cancellations to keeping your team synchronised. Built with insights from salon owners like you.
Seamless Scheduling
Transform your booking process from chaos to calm. Drag-and-drop calendar, multiple views, and smart conflict prevention make managing appointments effortless. Find a Time wizard and schedule optimisation fill gaps automatically.
Reduce No-Shows
Protect your revenue with deposits, client confirmations, and automated reminders. Set cancellation policies with automatic refund processing. Two-way SMS lets clients confirm by replying — incomplete bookings are recovered automatically.
Happy Clients
Give clients the modern experience they expect: 24/7 online booking, self-service rescheduling, Afterpay for flexible payments, and a client portal for gift cards, packages, and loyalty points.
Team Success
Coordinate schedules, set permissions, and track performance. Pricing tiers for different experience levels, attendance tracking with PIN clock-in, and 20+ reports from sales to client lifetime value.
Connected Messaging
Your own dedicated phone number. Two-way SMS inbox with full conversation history. Auto-confirm appointments from client replies. Send bulk campaigns for promotions. Every automated message in the same thread.
Actionable Insights
A weekly business digest analyses your performance and recommends actions. Ask the AI assistant anything about your business. 20+ reports cover everything from peak hours to at-risk clients — all with CSV export.
Run your day
Your calendar and service menu — the heart of every working day. Manage every appointment, service, and resource without breaking flow.
Drag-and-drop appointment calendar
Colour-coded appointments, smart conflict prevention, and multiple views (day, week, month, agenda). Click to create, drag to reschedule.
Waitlist with automatic slot matching
Capture demand when fully booked. When a slot opens, the system automatically matches it to waitlisted clients and notifies your team. Handle walk-ins seamlessly.
Resources & rooms
Link rooms, chairs, or equipment to services and track availability. See at a glance when resources are busy to avoid scheduling conflicts.
Service menu, pricing tiers & variants
Organise services into categories with configurable add-ons. Set pricing tiers (Junior, Senior, Master) so the right price shows for each team member.
Bundles, packages & add-ons
Combine services into bookable packages with flexible pricing. Attach optional or required add-ons per service for upsells. Show savings to clients during online booking.
Schedule optimisation
Three modes for online booking — Show All, Reduce Gaps, or Eliminate Gaps. Minimise dead time between appointments and keep calendars compact.
Know your clients
Profiles, history, notes, and documents in one place. Know who's in the chair before they walk in.
Client profiles with full appointment history
Store contact details, preferences, colour formulas, and complete appointment history. Know your clients before they sit in the chair.
Preferences, statistics & lifetime spend
Track total orders, spend, cancellations, and no-shows. Set notification preferences per client (SMS, email).
Document storage
Attach consent forms, before/after photos, and medical documents to client profiles. Everything in one place, secure and searchable.
Family members & dependents
Add family members to client profiles — children, spouses, partners, parents, siblings, friends, even pets. Book appointments for anyone in the family.
Get bookings
Your branded booking page works around the clock. Capture bookings, take deposits, and protect against no-shows automatically.
24/7 online booking on your branded page
Let clients book appointments outside business hours through your branded booking page. Reduce phone interruptions and never miss a booking.
Deposits & payment processing
Take deposits (fixed amount or percentage) or full payments securely via Stripe. Credit card, Apple Pay, and Google Pay supported. Afterpay / Clearpay available in AU, NZ, US, CA, and UK.
No-show protection
Require deposits, set cancellation fees, and enforce notice periods. Automatic refund calculations when policies are met.
Client self-service reschedule & cancel
Clients reschedule or cancel through their confirmation link, respecting your policies. Reduce admin calls and messages.
Booking approval & confirmation control
Require manual approval, client confirmation before visits, or let bookings flow automatically. Your business, your rules.
Incomplete-booking recovery
When a client starts an online booking but doesn't finish, Bella captures the draft automatically and reminds them with a one-tap resume link. Most booking software doesn't track these drop-offs at all — turn lost attempts into revenue.
Sell at checkout
Close every visit with a one-tap checkout. Services, products, gift cards, and walk-in sales — all in one fluid flow.
Point of sale & one-tap checkout
Check out clients with card or cash. Services pre-filled from the appointment. Apply discounts, redeem gift cards and loyalty rewards, add products, and process refunds — all in one fluid flow.
Products & inventory
Manage your product catalogue, track stock levels, receive low-stock alerts, and manage suppliers and purchase orders.
Gift cards
Sell, redeem, and track gift cards in-person and online. Clients can buy them as a gift or for themselves; balances are checked automatically at checkout.
Standalone retail sales
Create sales without an appointment for walk-in product purchases. Every sale flows into your reports.
Manage your team
Schedules, permissions, and attendance — the operational backbone of your business. Scale from one chair to multiple locations.
Team schedules, time off & breaks
Set working hours, manage time off, add breaks, and handle business closures. Colour-coded schedule grid with weekly hours and conflict warnings.
50+ permissions across 4 roles
Four built-in roles (Owner, Admin, Receptionist, Team Member) with over 50 granular permissions across 19+ modules. All roles except Owner are fully customisable — control exactly what each team member can access.
Pricing tiers & online-booking visibility
Assign pricing tiers (Junior, Senior, Master) to team members. Control who appears on your online booking page and in what order.
Per-team-member colours & calendar feed
Each team member has a scheduler colour. Export individual schedules to iCal for external calendar sync. Profile photos and drag-and-drop ordering.
Attendance tracking with PIN clock-in
Time clock with PIN-based clock-in/out. Track hours worked, late arrivals, and export timesheets. Professional plan.
Multi-location management
Manage multiple locations from one account. Each location has its own settings, team members, services, and reports — switch between them from the app header. Available on the Multi-Location Professional plan.
Reach your clients
SMS, automated messages, loyalty, memberships, and reviews. The marketing engine that brings clients back without you lifting a finger.
Two-way SMS with a dedicated number
Get your own dedicated business phone number. Send and receive messages with clients in a threaded inbox, auto-confirm appointments from client replies, and run bulk SMS campaigns. Messages Plus add-on — automated reminders are included on every plan.
Automated reminders, confirmations & follow-ups
Reminders, confirmations, cancellation alerts, form submissions, tip alerts, and rebook prompts across SMS, email, and your notification centre — all automatic.
Loyalty programme
Reward repeat clients with points-based loyalty. Customise earning rules, set rewards, and track engagement. Professional plan.
Memberships
Recurring subscription plans with automatic Stripe billing. Offer discounts, included sessions, or unlimited access. Clients subscribe online or in-person. Professional plan.
Client reviews
Collect verified reviews from real clients after appointments. AI moderation, public and private responses, and reviews on your booking page. Professional plan.
Understand your business
Live dashboards, deep reports, and an AI assistant. Bella turns your data into recommendations you can act on this week.
Visual dashboard at a glance
Revenue trends, team capacity, no-show rate, rebooking rate, and other key metrics — visualised in real time. Spot what to act on the moment you log in.
20+ detailed reports
8 core reports on every plan (sales, services, products, gift cards, loyalty and more). Professional adds 13 advanced reports — peak hours, client lifetime value, retention, top spenders, team utilisation, at-risk clients — with charts, period-over-period comparison, and CSV export.
Ask Bella AI about your business
Ask questions in plain language and get instant answers from your live data. Find your top client, busiest day, or slowest service — without writing a query.
Weekly AI business digest
Every week, Bella AI summarises last week's performance, flags risks, and suggests what to act on. Calibrated to your business volume and maturity, delivered to your inbox.
Why Businesses Choose Bella Booking
We handle the tech. You focus on what you love. Bella Booking was built to solve the specific challenges beauty, wellness, and health practice owners face every day.
Personal Support. Real People.
Personal support from a Sydney-based team who understand your business. We set up your account, import your data, and stay available when you need us.
- •Free onboarding — we configure your booking page, import your clients, and set up your messaging
- •Responsive support via chat, email, and phone
- •Regular check-ins and optimisation suggestions as your business grows
Built for Beauty & Wellness
Purpose-built for salons and wellness businesses — not generic software adapted for your industry.
- •0% commission on bookings — your clients stay yours, always
- •Industry-specific features: processing time for colour, family booking, service variants with client eligibility
- •Scales from solo practitioners to 20+ team members across multiple locations
Complete & Transparent
Scheduling, payments, messaging, team management, loyalty, forms, reviews, packages, reports — all included in your plan.
- •Everything in one platform — no switching between tools
- •Transparent pricing: one flat rate, zero commission, one optional add-on (Messages Plus)
- •Dark mode, Afterpay, real-time notifications, and regular feature updates
Pricing
Choose the right plan for you
Flat-rate pricing with zero commission. A 10-person team costs A$79/month — not A$79 each.
All prices include GST • No currency conversion fees • Direct AUD billing
Starter
$47/month
Perfect for small salons getting started
- Up to 3 team members
- Unlimited appointments
- Online booking (24/7)
- Client CRM & document storage
- Automated SMS & email reminders
- SMS included (200/month)
- Basic reporting
- Email support
- Easy onboarding
- Free data migration
Professional
$79/month
Full features for growing businesses
- All Starter features
- Unlimited team members
- Cancellation policies with auto-refunds
- Client confirmation system
- Customisable booking page
- SMS included (500/month)
- Advanced analytics
- Priority support
- API access
Multi-Location Professional
$79/monthper location
Full features for businesses with multiple locations
- All Starter features
- Multiple location support
- Unlimited team members
- Online payments & deposits
- Cancellation policies with auto-refunds
- Client confirmation system
- Customisable booking page
- SMS included (500/month) per location
- Advanced analytics
- Priority support
- API access
3+ locations? Volume discounts available.
Solo
$25/month
Perfect for solo practitioners
- 1 team member
- Unlimited appointments
- Online booking (24/7)
- Client CRM & document storage
- Automated SMS & email reminders
- SMS included (50/month)
- Basic reporting
- Email support
- Easy onboarding
Multiple locations? Volume discounts available.
Running 3+ locations? Get in touch to discuss volume pricing, dedicated onboarding, and priority support for your business.
Ready to Focus on What Matters?
Let us handle the tech. Getting started is easy.
- 14-day free trial
- No card required
- Free data migration
Rated 5.0 on Capterra