Booking Software for Lash & Brow Studios
Manage lash extensions, brow treatments, and high-frequency clients with specialised software for lash and brow studios.

Lash and brow studios operate on precision timing and recurring appointments that demand specialised booking software. Bella Booking understands the unique rhythm of lash extensions, infills, brow shaping, and tinting services. Our platform makes it simple for clients to book their regular maintenance appointments, manages various lash styles and techniques, and tracks individual client preferences and sensitivities. Handle high-volume bookings efficiently with automated reminders that reduce no-shows for time-sensitive appointments. Track product usage, manage aftercare instructions, and build client loyalty with seamless rebooking features. Whether you specialise in classic lashes, volume sets, brow lamination, or offer a full menu of eye services, our software adapts to your studio's workflow whilst keeping your schedule optimised and your clients coming back. The platform also includes two-way SMS messaging with a dedicated phone number, Afterpay support, AI-powered business insights, and a weekly performance digest.
Common Challenges
Challenges lash & brow studio businesses face
Precise timing for lash application
A classic full set takes 90-120 minutes; an infill takes 45-60 minutes. If the schedule doesn't reflect these exact durations, you end up with gaps or overlap that costs you money every day.
High rebooking dependency
Lash clients need infills every 2-3 weeks. If they don't rebook before leaving, they often forget or go elsewhere. Without automated rebooking prompts, you lose recurring revenue.
Add-on upselling at booking
Clients booking a lash infill might also want a brow tint or lash lift. Without service add-ons visible during online booking, you miss easy upsell opportunities.
Client sensitivity and allergy tracking
Some clients have adhesive sensitivities or allergies to specific products. Without detailed client notes linked to their profile, a new team member might use the wrong product.
Features
Tools for your lash & brow studio business
Designed to address the specific needs of lash & brow studio businesses.
24/7 Online Booking
- Let clients book lash and brow appointments anytime through your branded booking page. Accept bookings outside business hours.
Deposits for Full Sets
- Require deposits for expensive full lash sets while keeping quick services deposit-free. Service-specific cancellation policies.
Client Preferences & Photos
- Track lash style, curl, length, and brow shape preferences. Attach before/after photos to client profiles.
Automated Fill Reminders
- SMS and email reminders with one-click confirmation links. Remind clients when they're due for lash fills.
Service Duration Management
- Accurate scheduling for full sets (2-3 hours), fills (60-90 min), and quick services (30 min). Prevent overbooking.
Quick Booking & Walk-ins
- Fast booking and walk-in process for quick-turnover services like brow shaping—as simple as two clicks.
Appointment History & Tracking
- Track when clients are due for fills. View full appointment history for consistent service delivery.
Technician Performance Reports
- 20+ detailed reports including technician utilisation, service revenue, and cancellation tracking.
Digital Tipping
- Let clients tip their technicians after appointments via your online booking portal. Tips are processed securely through Stripe, with automatic notifications to you and the team member.
Prepaid Packages
- Sell session bundles upfront so clients can purchase multiple lash fills or brow treatments at a discounted rate. Packages can be purchased online and redeemed at the studio.
Digital Forms & Consent
- Create custom intake forms, consent forms, and allergy questionnaires with electronic signatures. Auto-send forms to clients before their appointment for a seamless check-in experience.
Service Bundles
- Package lash and brow services together — full set + tint, or brow shape + lamination. Offer bundle discounts with savings shown during online booking.
Two-Way SMS Messaging
- A dedicated phone number for your business. Send and receive messages, auto-confirm from client replies, and send bulk campaigns for promotions.
AI Business Insights
- Weekly AI digest analyses your performance and recommends actions. Ask the AI assistant anything about your schedule, clients, or revenue.
Afterpay / Buy Now Pay Later
- Clients pay in 4 interest-free instalments for deposits, gift cards, and packages. You receive the full amount upfront.
Schedule Optimisation
- Three modes for online booking — Show All, Reduce Gaps, or Eliminate Gaps. Minimise dead time between appointments.
Gift Cards
- Sell digital gift cards online — amount-based or service-based. Clients view balances and redeem when booking online.
Loyalty Programme
- Reward repeat clients with points-based loyalty. Customise earning rules, set rewards, and track engagement.
Client Reviews
- Collect verified reviews after appointments with AI moderation. Reviews display on your booking page with star ratings.
Streamline Your Lash & Brow Studio
Lash and brow studios using Bella Booking benefit from no-show protection with deposits for full sets, detailed preference tracking with before/after photos, and automated fill reminders. Our reporting helps you track technician performance and service revenue.
A typical lash and brow studio with 2 technicians pays just A$47/month on the Starter plan.
See full pricing
FAQ
Frequently asked questions
How do deposits work for lash services?
On all plans, require deposits (fixed amount like $50, or percentage like 25%) for expensive full lash sets whilst keeping quick services like brow shaping deposit-free. Set service-specific cancellation policies with automatic refunds via Stripe.
Can we store before/after photos?
Yes. Attach photos to client profiles to document lash work and track preferences. Supported formats include JPG, PNG, and WEBP (max 5MB each). Photos are stored securely and accessible during appointments.
How do we manage regular clients who need frequent fills?
Track client appointment history to see when clients last had lash fills. The system shows all past appointments, making it easy to identify clients due for fills. Send automated reminders and let clients book their next fill online.
Can we track client preferences like lash style and curl?
Yes. Store detailed preferences including lash style (classic, hybrid, volume), curl type, length, and brow shape. Notes are accessible when booking appointments for consistent service every visit.
How do automated reminders work?
Configure SMS and email reminders before appointments. Customise templates with variables like client name, date, time, and services. Remind clients when they are due for lash fills based on their last appointment.
Can clients book online after hours?
Yes. Your branded booking page is available 24/7. Clients can view availability and book their next fill or appointment anytime, reducing phone calls during busy periods.
How does service duration management work?
Set accurate durations for each service: full sets (2-3 hours), fills (60-90 minutes), brow services (30 minutes). The system blocks appropriate time and prevents overbooking technicians.
What reports are available?
Over 20 reports including Appointments Summary, Cancellations, Sales Summary, Technician Sales, Technician Utilisation, Client Retention, Booking Source, Gift Cards, Loyalty, Discount Summary, Attendance, and more. All support date filtering and CSV export.
Can clients pay with Afterpay?
Yes! When Afterpay (or Clearpay in the UK) is enabled, clients can split payments into 4 interest-free instalments for deposits, gift card purchases, and package purchases. You receive the full amount upfront. Available in Australia, New Zealand, United States, Canada, and the United Kingdom.
Is there a messaging feature for client communication?
Yes! Messages Plus gives your business a dedicated phone number with a two-way SMS inbox. Clients can reply to appointment reminders to confirm, and you can send bulk SMS campaigns for promotions and announcements. Automated messages (reminders, confirmations) are included on all plans.
Does Bella Booking use AI?
Yes. Bella AI is an assistant you can ask anything about your business — schedules, clients, revenue, team performance. A weekly AI business digest analyses your data and sends a personalised performance summary with actionable insights to your email.
Can I collect client reviews?
Yes! On the Professional plan, clients who completed an appointment can leave a verified review with star ratings and optional written feedback. AI moderation checks reviews before publishing, and you can respond publicly or privately. Reviews appear on your online booking page.
Can clients leave tips for their technician?
Yes! When digital tipping is enabled, clients can leave tips for their technician after appointments via your online booking portal. Tips are processed through Stripe and both you and the team member are notified.
What happens if a client starts booking online but doesn't finish?
Bella Booking captures incomplete bookings automatically — a feature most booking systems don't offer. When an authenticated client reaches the Review step and leaves without confirming, their selection is saved as a draft. You see it in the Follow-ups side panel and on a dashboard amber KPI card, with a one-tap 'Book for client' action. Enable the automatic reminder and the client receives an SMS or email with a resume link.
Explore Features
Everything you need to run your lash & brow studio
Ready to improve your lash & brow studio business?
See how Bella Booking can help you manage your lash & brow studio business more efficiently.
Australian-owned business. Sydney-based support team.
Lash & Brow Studio Software Built in Australia
Bella Booking is built by a Sydney-based team with AUD pricing and GST-inclusive reporting included. Manage your lash technicians, brow artists, and appointments with local support available during Australian business hours.