Use Case

Two-Way SMS Messaging for Salons

A dedicated number and threaded inbox so clients can reply - confirm appointments, ask questions, and get campaigns that land in one place.

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One-way reminders reduce no-shows, but client replies usually vanish into a void. Messages Plus is the marketing and retention add-on, charged per location on top of any paid plan: a dedicated phone number and a two-way SMS and email inbox, SMS and email campaigns, the automated birthday and new-client programmes, and the follow-up message that checks in after an appointment. The appointment lifecycle sends on every plan without it, so those messages and live conversations share the same thread, common replies like YES and STOP are handled automatically, and Bella helps draft and check campaigns before they send.

Who this is for

Salons tired of clients texting personal staff mobiles
Front-desk teams that need a shared inbox with history
Businesses that want reply-to-confirm on appointment reminders
Owners running promotions who need SMS and branded email in one flow

Common challenges

Replies to reminders go nowhere

Clients text “Can I move to 3pm?” and hear nothing. They call, cancel, or no-show - because the reminder channel was one-way only.

Conversations live on personal phones

When team members text from their own mobiles, context disappears when someone is off, and clients keep outdated numbers.

Marketing is bolted on elsewhere

Running promotions from a separate SMS tool means another login, another credit balance, and no link to appointment history.

Compliance and opt-outs are manual

STOP requests and marketing consent are easy to miss when messages are scattered across devices.

How Bella Booking helps

Dedicated number + threaded inbox

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Your business gets a dedicated phone number. Sent and received messages live in a client-threaded inbox the whole team can use.

Auto-handle common replies

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YES / CONFIRM can confirm the appointment; STOP stops all SMS to that client (reminders, confirmations, and marketing). For marketing-only opt-out, clients use NO PROMOS / STOP MARKETING. Your team only handles messages that need a human.

Appointment context in the same thread

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Automated confirmations and reminders appear alongside live replies, so nobody is guessing which appointment the client means.

SMS and email campaigns

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Send campaigns for offers and announcements. Email campaigns are unlimited within Messages Plus (fair use), with branded emails or your own HTML. Bella can draft a first-pass email and check deliverability before send.

SMS credits you control

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Plans include a monthly SMS allowance; Messages Plus credit packs and optional auto-top-up cover conversation and campaign volume beyond that.

Simple pricing

A salon with 5 team members using two-way messaging at the front desk pays just

A$99/month

Professional plan · No per-seat fees · No commission

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Good to know

*The two-way inbox, campaigns, the birthday and new-client programmes and the post-appointment follow-up message require the Messages Plus add-on, charged per location; the appointment lifecycle sends on every plan without it
*SMS usage consumes credits (segments); high-volume campaign months need enough credit balance

Frequently asked questions

Is two-way messaging included on every plan?

The appointment lifecycle sends on every plan, out of that plan's own monthly SMS allowance: confirmations, reminders, reschedule and cancellation notices, deposit and payment requests, receipts and the reminder to rebook. The dedicated number, two-way inbox, campaigns, the automated birthday and new-client programmes and the follow-up message sent after an appointment are part of the Messages Plus add-on, charged per location.

Can clients confirm by replying YES?

Yes. Common replies such as YES / CONFIRM can automatically confirm the appointment. STOP stops all SMS to that client; for marketing-only opt-out, clients use NO PROMOS / STOP MARKETING.

Can Bella help write campaigns?

With Messages Plus, describe an email in a sentence and Bella drafts a subject and body for you to edit - never auto-sent. Before send, Bella checks SMS against anti-spam rules and email for spam-trigger words and deliverability.