Bella Booking
Bella Booking
vs
T
Timely

Australian-made for Australian businesses.

An honest comparison to help you choose the right salon software for your business.

Last updated: January 2026
Try Bella Booking free

Quick facts at a glance

A side-by-side overview of key differences

Prices shown in AUD (inc. GST)

Feature
Bella Booking
Timely
Founded
2024
2011
Headquarters
Sydney, Australia
Dunedin, New Zealand
Best for
Small to medium beauty businesses (up to 20 team members per location)
Hair and beauty professionals
Monthly Pricing
Starter/Professional
Per their pricing model
Solo (1 team member)
A$25You save
A$46+A$21/mo
6 team members
A$79You save
A$277+A$198/mo
12 team members
A$79You save
A$554+A$475/mo
Commission
0% (never)
0%

Bella Booking: Starter plan for 1-3 team members, Professional for 4+ (unlimited). Competitor pricing from official sources, verified January 2026. Bella Booking features updated April 2026.

Which is right for you?

An honest look at when each platform makes sense

Consider Bella Booking if...

  • Sydney-based company with global support team
  • More affordable for small teams ($47 for 3 staff)
  • Easy personal onboarding included
  • Free data migration assistance
  • Simpler interface, less overwhelming
  • Family/dependent booking (not available on Timely)
  • Client reviews included (Professional plan)
  • Loyalty programme included (Professional plan)
  • Attendance tracking with time clock and PIN
  • AI Assistant for business insights (Beta)
  • No contract lock-in
  • Client confirmation system with one-click links
  • Service-level deposit and cancellation policy overrides
  • 20+ reports with charts and comparison mode
  • SMS reminders included (50-500/month)
  • Digital tipping included (not available on Timely)
  • Prepaid packages for selling session bundles upfront
  • Digital forms with electronic signatures (intake, consent)

Consider Timely if...

  • You want native mobile apps
  • You need commission tracking for staff
  • You need TimelyPay terminal hardware for in-person payments
  • You want gift cards built-in
  • You prefer an established, mature platform
  • NZ-based support is acceptable (similar timezone)

We believe in helping you find the right fit, even if it's not us.

Detailed feature comparison

A comprehensive look at what each platform offers

Available
Partial / Limited
Not available

Scheduling & Booking

Feature
Bella Booking
Timely
Online booking (24/7)
24/7 self-service
Appointment scheduling
Drag-and-drop, Find a Time, gap-fill scoring
Colour-coded calendar
Multi-service booking
Multi-staff parallel appointments
Multi-team-member simultaneous services
Waitlist management
Incomplete booking recoveryTimely surfaces incomplete appointments in status lists but has no automated reminder or dedicated pipeline view. Bella auto-sends resume reminders and provides a dedicated Follow-ups panel.
Auto-capture + SMS/email reminder + Follow-ups panel with "Book for client" action
Tracks incomplete status but no automated recovery
Walk-in management
Recurring appointments
Processing time (bookable gap)
Bookable gap — client stays, team member free for other appointments
Basic gap between services
Buffer time before/after
Before & after — blocks team member and resource for setup/cleanup
Basic buffer time setting
Location-level timing defaultsNo competitor offers location-level default timings with per-service inheritance
Location-level defaults with per-service overrides and inheritance
Schedule optimisationTimely offers a single mode. Bella offers 3 configurable modes
3 modes: Show All, Reduce Gaps, Eliminate Gaps — per location
Minimize Gaps mode for online booking
Find a Time wizard
Availability-first wizard with cross-day browsing and gap-fill scoring (Best fit / Great fit / Good fit)

Client Management

Feature
Bella Booking
Timely
Client CRM
Profiles, history, notes, documents
Client history & notes
Photo storage

Team Management

Feature
Bella Booking
Timely
Team scheduling
1 for solo, up to 3 for starter, unlimited for professional
Role permissions
4 customisable roles, 30+ granular permissions across 15 modules
Staff pricing tiers
Customisable pricing tiers (e.g. Junior/Senior/Master)
Commission tracking

Payments & POS

Feature
Bella Booking
Timely
Online payments
All plans, via Stripe. Optional fee passing to clients
Via TimelyPay
Deposit collection
Fixed amount or percentage
POS hardware
Software-based checkout — cash, card, or Card on File (charge saved cards via Stripe); no integrated card reader
TimelyPay terminals
Surcharging (pass fees to clients)Both support passing processing fees to clients. Bella Booking offers per-service control in all regions; Timely is limited to ANZ.
All regions, per-service control
ANZ only
Gift cards
Digital gift cards with both amount-based and service-based, with Stripe payment
Packages & memberships
Service bundles only
Service add-ons
Optional or required per service, single/multi-select, price and duration
Extras with pricing, duration, and min/max
Afterpay / Buy Now Pay Later
Afterpay / Clearpay BNPL for deposits, gift cards, and packages (AU, NZ, US, CA, UK)
Afterpay and Laybuy integrated
Discount reasons at checkout
Discount reasons at checkout with Discount Summary report
Invoice and line-item discounts — no mandatory reason selection
Gift card online redemption
Clients apply gift cards at online booking payment step
Gift voucher code entry on secure payment page

Communication

Feature
Bella Booking
Timely
SMS reminders
50-500/month included
Varies by plan
Email reminders
Custom message templates
With variables ({{FirstName}}, etc.)
Marketing tools
Two-way SMS messagingTimely uses a shared number. Bella provides a dedicated business number
Dedicated number, threaded inbox, auto-handling replies (Messages Plus add-on)
Client replies visible in Messages tab — shared number, not dedicated
Dedicated business phone numberTimely uses a shared platform number — clients cannot text your business directly
Own local business number — clients see your number, not a platform number (Messages Plus add-on)
Auto-reply handling
Keyword-based: YES/Y auto-confirms, STOP unsubscribes, NO flags for follow-up
Clients text Y to confirm pencilled-in bookings
Bulk SMS campaigns
Bulk SMS campaigns with audience filtering (Messages Plus add-on)
Audience filtering by VIP, last visit, service, location, staff

Business Management

Feature
Bella Booking
Timely
Sales tracking
Product inventory
Reporting & analytics
8 basic reports all plans; 21 total with advanced reports on Professional; custom reports upon request (Professional)
Staff performance reports

Platform & Support

Feature
Bella Booking
Timely
Mobile apps
PWA — installable on mobile
iOS and Android
Multi-location support
Per-location databases, copy services between locations
API access
Professional plan
Australian support team
Sydney-based, global support
NZ-based, ANZ phone support
Easy onboarding
1-on-1 setup and data migration assistance
Onboarding available
Free data migration
Migration tools available
Dark mode
Full dark theme with one-click toggle
Real-time dashboard updates
Instant push via SignalR — no page refresh
Client bulk actions
Multi-select for bulk announcements and email copy, persists across pages
Data export and campaign audience filtering — no multi-select from client list
AI business digest
Weekly AI-generated performance summary with actionable insights

Unique Features

Feature
Bella Booking
Timely
Family/dependent booking
Book for children, partners, parents, pets, and more
AI Assistant
All plans
Loyalty programme
Professional plan
Automatic waitlist slot matching
Automatic matching with team notifications
Activity logging (audit trail)
Full appointment audit trail
Multi-service appointment grouping
Grouped on scheduler with full-details tooltip
Attendance tracking (time clock)
Time clock with PIN, Professional plan
Client reviews
Verified appointments, AI moderation, Professional plan
Promotions & discounts
Digital tipping
Clients tip team members after appointments via Stripe
Digital forms (intake, consent)
Form builder with 8 field types including signatures, auto-send before appointments
Command palette (global search)
Cmd+K global search and navigation
Service variants with client eligibility
Named variations with per-variant pricing, duration, timing, and client eligibility (first-time/returning)

Pricing breakdown

What you'll actually pay

Prices shown are starting prices and include GST. Bella Booking Starter includes up to 3 team members; Professional includes unlimited team members. Competitor pricing may vary based on team size.

Bella Booking

Solo (1 team member)A$25
6 team membersA$79
12 team membersA$79
Commission on bookings0%
Payment processing (when used)
2.7% + A$0.301.7% + A$0.30 (Stripe) + 1% (Bella Booking)
SMS reminders50-500/mo included

Solo (1 team): A$25/month AUD • Starter (1-3 team): A$47/month AUD • Professional (4+): A$79/month AUD

Timely

Solo (1 team member)A$46
6 team membersA$277
12 team membersA$554
Pricing modelPer staff member (Build plan)
Commission0%
Payment processing (when used)1.6% + A$0.30

Additional costs to consider

  • SMS credits (pricing varies)

Pricing information based on publicly available data as of January 2026. Visit each provider's website for current pricing.

Cost comparison by team size

Team Size Pricing Comparison

Monthly cost for different numbers of bookable team members

Note: "Team members" means bookable staff

Team member limits apply to staff who can be booked for appointments. Non-bookable users (receptionists, managers who don't take appointments) don't count toward limits.

Team SizeBella BookingTimelySavings with Bella
1 person
A$25/mo(Solo)
A$46/mo

A$46.2 (solo)

Save A$21/mo
3 people
A$47/mo(Starter)
A$139/mo

3 × A$46.2 = A$138.60

Save A$92/mo
6 people
A$79/mo(Professional)
A$277/mo

6 × A$46.2 = A$277.20

Save A$198/mo
12 people
A$79/mo(Professional)
A$554/mo

12 × A$46.2 = A$554.40

Save A$475/mo

Annual savings with Bella Booking

For a team of 6-12 bookable members

Up to A$5705

per year

Sources:

Bella Booking: Official pricing (Starter A$47/mo, Professional A$79/mo)

Timely: Official pricing page • Last verified: January 2026

Pricing may change. Please verify current prices on official websites before making decisions.

What Timely does well

We believe in honest comparisons. Here's what Timely excels at:

  • 1Well-established platform in ANZ market
  • 2ANZ presence with local phone support
  • 3Native mobile apps for iOS and Android
  • 4TimelyPay with surcharging option (pass fees to clients)
  • 5Commission tracking built-in
  • 6Gift cards included
  • 7Marketing tools included
  • 8Part of EverCommerce family (stability)

Timely might be better if...

We believe in helping you find the right solution, even if it's not us. Here are some scenarios where other options might serve you better:

  • 1Native mobile apps (iOS and Android)
  • 2TimelyPay with in-person terminal hardware
  • 3Commission tracking for staff
  • 4Gift cards built-in
  • 5Marketing tools included

Still not sure? - we'll give you an honest assessment of whether Bella Booking is right for your business.

Switching from Timely?

We make it easy. Free data migration and 1-on-1 onboarding included with every plan.

Free data migration
1-on-1 onboarding included
No credit card required
Start your free trial

See full switching guide from Timely

How to switch from Timely

Step-by-step guide to export your data and move to Bella Booking. We offer free data migration and 1-on-1 onboarding with every plan.

Estimated time: 1–2 hours
  1. 1

    Export your client list

    Go to Reports > select "Customer List" or "Client Overview" > adjust parameters (date range, staff, location) > click View report > click CSV (or Excel/Word/PDF).

  2. 2

    Export appointment and sales data

    In the Reports section, select the relevant report type (e.g., Appointments, Sales) > set date range > View report > export in your preferred format (CSV, Excel, Word, or PDF).

  3. 3

    Request a full data export (optional)

    For a complete account data export including services, submit a help form via the Timely help centre. You will receive an email with a secure download link within 48 hours.

  4. 4

    Send your exports to Bella Booking

    Email your exported files to our onboarding team. We will import your clients, validate the data, and help set up your services and team schedules.

  5. 5

    Update your booking links

    Replace your Timely booking page links on your website, social media, and Google Business Profile with your new Bella Booking link.

A note on appointment history

We generally recommend not importing old appointment history. Importing past appointments can trigger unintended automated messages (reminders, follow-ups) and cause data inconsistencies. Your clients and services are the essential data for a clean start. If you do want some history carried over, we recommend a tight recent range (e.g. the last 3 months) — our migration team will ensure no notifications are sent accidentally.

Good to know

Timely offers a full data export on request via their help centre — this is separate from the self-service report exports. The verification code for the download link is valid for 15 minutes.

Official export documentation: Timely help centre

Can't export your data?

No problem — we can work with anything. Screenshots of your service list, a link to your public booking page, a photo of your price board, or even a typed-up list. Send us whatever you have and we will build your account from it.

Need help with the migration?

Our team will handle the data import, set up your services, and walk you through everything — included free with every plan. We accept data in any format — CSV, Excel, screenshots, photos, links, or anything else you can send.

Sources: Information gathered from www.gettimely.com. Last verified: January 2026.

Found an error? and we'll correct it promptly.

Important Notice

The information about Timely on this page is based on publicly available data as of January 2026 and is provided for general comparison purposes only. Pricing, features, and policies may change at any time without notice. We make reasonable efforts to keep this information accurate, but we cannot guarantee its completeness or current accuracy.

Always verify directly with Timely before making any business decisions. This comparison reflects our understanding and may not capture all nuances of their offerings.