Bella Booking
Bella Booking
vs
T
Timely

Bella Booking vs Timely

Australian-made for Australian businesses.

An honest comparison to help you choose the right salon, spa or clinic software for your business - whatever its size.

Last updated: October 2026
Try Bella Booking free

Quick facts at a glance

A side-by-side overview of key differences

Prices shown in AUD (inc. GST)

Feature
Bella Booking
Timely
Founded
2021
2011
Headquarters
Sydney, Australia
Dunedin, New Zealand
Best for
Beauty, Wellness & Health Practices - solo practitioners to multi-location groups
Hair and beauty professionals
Monthly Pricing
Starter/Professional
Per their pricing model
Solo (1 team member)
A$25You save
A$46+A$21/mo
6 team members
A$99You save
A$277+A$178/mo
12 team members
A$99You save
A$554+A$455/mo
Commission
0% (never)
0%

Bella Booking: Starter plan for 1-3 team members, Professional for 4+ (unlimited). Competitor pricing from official sources, verified October 2026.

Which is right for you?

An honest look at when each platform makes sense

Consider Bella Booking if...

  • Sydney-based company with responsive support across multiple timezones
  • More affordable for small teams ($67 for 3 staff)
  • Easy personal onboarding included
  • Free data migration on Starter and Professional
  • Simpler interface, less overwhelming
  • Family/dependent booking (not available on Timely)
  • Native memberships with auto-billing, 9 billing cycles, and client self-service portal (not available on Timely)
  • Attendance tracking with time clock and PIN
  • AI Assistant for business insights
  • No contract lock-in
  • Client confirmation system with one-click links
  • Service-level deposit and cancellation policy overrides
  • 30 reports with charts and comparison mode
  • Clients can tip online after the appointment (Timely takes tips in person, on its terminal)
  • Prepaid packages clients can buy and book online (Timely packages are sold and booked in-salon only)
  • Client-visible treatment plans - a phased, personalised programme published to the client to book and buy from, revisited each visit (Timely has consultation forms only)
  • Digital forms with e-signatures that send automatically per service on Professional (Timely sends forms automatically only on its Innovate plan)
  • Accessibility & personalisation - dark mode, dyslexia-friendly fonts, colour themes, density modes
  • Resource management with capacity controls and auto-assignment (not available on Timely)

Consider Timely if...

  • You want native mobile apps
  • You need TimelyPay terminal hardware for in-person payments
  • You prefer an established, mature platform
  • NZ-based support is acceptable (similar timezone)

We believe in helping you find the right fit, even if it's not us.

Detailed feature comparison

A comprehensive look at what each platform offers

Available
Partial / Limited
Not available

Scheduling & Booking

Feature
Bella Booking
Timely
Online booking (24/7)
Available in Bella Booking. 24/7 self-service.
Available in Timely.
Appointment schedulingBoth support moving an appointment by picking the new time on the live calendar, in any week. Bella adds one-tap suggested times ("Next free time", "Same time, a week later") and a per-move notify-client toggle, which Timely lacks.
Available in Bella Booking. Drag-and-drop, pick-on-calendar moves with suggested times, Find a time, gap-fill scoring.
Available in Timely. Colour-coded calendar.
Multi-service booking
Available in Bella Booking.
Available in Timely.
Multi-staff parallel appointments
Available in Bella Booking. Multi-team-member simultaneous services.
Not available in Timely.
Waitlist management
Available in Bella Booking.
Available in Timely.
Incomplete booking recoveryTimely surfaces incomplete appointments in status lists but has no automated reminder or dedicated pipeline view. Bella auto-sends resume reminders and provides a dedicated Waitlist panel.
Available in Bella Booking. Auto-capture + SMS/email reminder + Waitlist panel with "Book for client" action.
Partly available in Timely. Tracks incomplete status but no automated recovery.
Walk-in management
Available in Bella Booking.
Available in Timely.
Recurring appointments
Available in Bella Booking. Appointment series: repeat weekly/fortnightly/monthly with availability checks, change or cancel one or all.
Available in Timely.
Processing time (bookable gap)
Available in Bella Booking. Bookable gap - client stays, team member free for other appointments.
Partly available in Timely. Basic gap between services.
Buffer time before/after
Available in Bella Booking. Before & after - blocks team member and resource for setup/cleanup.
Partly available in Timely. Basic buffer time setting.
Location-level timing defaultsNo competitor offers location-level default timings with per-service inheritance
Available in Bella Booking. Location-level defaults with per-service overrides and inheritance.
Not available in Timely.
Schedule optimisationTimely offers a single mode. Bella offers 3 configurable modes
Available in Bella Booking. 3 modes: Show All, Reduce Gaps, Eliminate Gaps - per location.
Available in Timely. Minimize Gaps mode for online booking.
Find a time wizard
Available in Bella Booking. Availability-first wizard with cross-day browsing and gap-fill scoring (Best fit / Great fit / Good fit).
Not available in Timely.

Client Management

Feature
Bella Booking
Timely
Client CRM
Available in Bella Booking. Profiles, history, notes, documents.
Available in Timely.
Client history & notes
Available in Bella Booking.
Available in Timely.
Photo storage
Available in Bella Booking.
Available in Timely.

Team Management

Feature
Bella Booking
Timely
Team scheduling
Available in Bella Booking. 1 for solo, up to 3 for starter, unlimited for professional.
Available in Timely.
Role permissions
Available in Bella Booking. 4 built-in roles (3 customisable), 50+ granular permissions across 19+ modules.
Available in Timely.
Staff pricing tiers
Available in Bella Booking. Customisable pricing tiers (e.g. Junior/Senior/Master).
Available in Timely.
Commission tracking
Partly available in Bella Booking. Team member sales report (Professional plan): each team member's sales after discounts and refunds, to pay commission from. No commission rates or payouts.
Partly available in Timely. Sales reports by staff member; Timely does not calculate commission, so you export the reports and apply your own formula.

Payments & POS

Feature
Bella Booking
Timely
Online payments
Available in Bella Booking. All plans, via Stripe.
Available in Timely. Via TimelyPay.
Deposit collection
Available in Bella Booking. Fixed amount or percentage; part and full payments before the appointment.
Available in Timely.
POS hardware
Partly available in Bella Booking. Software-based checkout - cash, card, or card on file (charge saved cards); no integrated card reader.
Available in Timely. TimelyPay terminals.
Surcharging (pass fees to clients)
Not available in Bella Booking. Bella never adds a processing fee to a client's payment. An appointment fee, the same on every payment method, is how a business recovers costs.
Available in Timely. ANZ only.
Gift cards
Available in Bella Booking. Digital gift cards, both amount-based and service-based, with Stripe payment (Professional plan).
Available in Timely.
Packages & memberships
Available in Bella Booking. Recurring plans with Stripe billing, 9 billing cycles, benefits with session tracking, online purchase, pause/resume.
Partly available in Timely. Packages sold and booked in-salon only; no memberships.
Service add-ons
Available in Bella Booking. Optional or required per service, single/multi-select, price and duration.
Available in Timely. Extras with pricing, duration, and min/max.
Afterpay / Buy Now Pay Later
Available in Bella Booking. Afterpay / Clearpay BNPL for deposits, gift cards, and packages (AU, NZ, US, CA, UK).
Available in Timely. Afterpay and Laybuy integrated.
Discount reasons at checkout
Available in Bella Booking. Discount reasons at checkout with Discount summary report.
Partly available in Timely. Invoice and line-item discounts - no mandatory reason selection.
Gift card online redemption
Available in Bella Booking. Clients apply gift cards at online booking payment step.
Available in Timely. Gift voucher code entry on secure payment page.

Communication

Feature
Bella Booking
Timely
SMS reminders
Available in Bella Booking. 50-500/month included.
Available in Timely. 100 / 200 / 350 SMS per staff per month (Build / Elevate / Innovate), then 12c each.
Email reminders
Available in Bella Booking.
Available in Timely.
Custom message templates
Available in Bella Booking. With variables ({{FirstName}}, etc.).
Available in Timely.
Marketing tools
Available in Bella Booking. Email campaigns with audience filters, branded composer or your own HTML (paste a Canva Email design), open/click tracking - unlimited within Messages Plus (fair use).
Available in Timely.
Two-way SMS messagingTimely uses a shared number. Bella provides a dedicated business number
Available in Bella Booking. Dedicated number, threaded inbox, auto-handling replies (Messages Plus add-on).
Available in Timely. Client replies visible in Messages tab - shared number, not dedicated.
Dedicated business phone numberTimely uses a shared platform number - clients cannot text your business directly
Available in Bella Booking. Your own business number - clients see your number, not a platform number (Messages Plus add-on).
Not available in Timely.
Auto-reply handling
Available in Bella Booking. Keyword-based: YES/Y confirms (your own Confirmed message replies), NO flags for follow-up or cancels per your setting, STOP unsubscribes.
Available in Timely. Clients text Y to confirm pencilled-in bookings.
Bulk campaigns (SMS & email)
Available in Bella Booking. SMS and email campaigns with audience filtering (incl. birthdays this month/week) and scheduling (Messages Plus add-on).
Available in Timely. Audience filtering by VIP, last visit, service, location, staff.

Business Management

Feature
Bella Booking
Timely
Sales tracking
Available in Bella Booking.
Available in Timely.
Product inventory
Available in Bella Booking.
Available in Timely.
Reporting & analytics
Available in Bella Booking. core reports all plans; 30 total with advanced reports on Professional; custom reports upon request (Professional).
Available in Timely.
Online booking analytics
Available in Bella Booking. Native: traffic sources, drop-off funnel & visit-to-booking conversion - all plans, no Google Analytics.
Not available in Timely. No native booking analytics; even a Google Analytics goal is hard to set up (no unique confirmation URL)..
Staff performance reports
Available in Bella Booking.
Available in Timely.

Platform & Support

Feature
Bella Booking
Timely
Mobile apps
Partly available in Bella Booking. Installs on your phone from the browser: home-screen icon, full screen, push notifications. Not listed in the app stores.
Available in Timely. iOS and Android.
Multi-location support
Available in Bella Booking. Per-location databases, copy services between locations.
Available in Timely.
API access
Available in Bella Booking. Professional plan.
Not available in Timely.
Australian support team
Available in Bella Booking. Sydney-based team, with responsive support across multiple timezones.
Partly available in Timely. NZ-based, ANZ phone support.
Easy onboarding
Available in Bella Booking. Free setup help on every plan; data migration on Starter and Professional.
Partly available in Timely. Onboarding available.
Free data migration
Available in Bella Booking. Starter and Professional.
Partly available in Timely. Migration tools available.
Real-time dashboard updates
Available in Bella Booking. Live updates via SignalR - no page refresh.
Not available in Timely.
Client bulk actions
Available in Bella Booking. Multi-select for bulk announcements and email copy, persists across pages.
Partly available in Timely. Data export and campaign audience filtering - no multi-select from client list.
AI business digest
Available in Bella Booking. Weekly and monthly AI-generated performance summaries with actionable insights.
Not available in Timely.

Unique Features

Feature
Bella Booking
Timely
Family/dependent booking
Available in Bella Booking. Book for children, partners, parents, pets, and more.
Not available in Timely.
AI Assistant
Available in Bella Booking. All plans.
Not available in Timely.
Loyalty programme
Available in Bella Booking. Professional plan.
Available in Timely.
Automatic waitlist slot matching
Available in Bella Booking. Automatic matching with team notifications.
Not available in Timely.
Activity logging (audit trail)
Available in Bella Booking. Full appointment audit trail.
Not available in Timely.
Multi-service appointment grouping
Available in Bella Booking. Grouped on scheduler with full-details tooltip.
Not available in Timely.
Attendance tracking (time clock)
Available in Bella Booking. Time clock with PIN, Professional plan.
Not available in Timely.
Client reviews
Available in Bella Booking. Verified appointments, AI moderation, Professional plan.
Not available in Timely.
Promotions & discounts
Available in Bella Booking. Promo codes online and at the till (optionally limited to specific services or products), per-line and order discounts with a Discount summary report, and smart pricing for off-peak and peak times.
Available in Timely.
Digital tipping
Available in Bella Booking. Clients tip team members after appointments via Stripe (Professional plan, via the review-and-tip flow).
Partly available in Timely. In person, on a TimelyPay terminal or Tap to Pay; a manual workaround without a terminal.
Digital forms (intake, consent)
Available in Bella Booking. Form builder with ten field types including signatures and file upload, auto-send before appointments.
Partly available in Timely. Digital consultation forms on Elevate and up (sent automatically on Innovate); not on Build.
Command palette (global search)
Available in Bella Booking. Cmd+K global search and navigation.
Not available in Timely.
Service variants with client eligibility
Available in Bella Booking. Named variations with per-variant pricing, duration, timing, available times, and client eligibility (first-time/returning).
Not available in Timely.
Prerequisite services (consultation first)
Available in Bella Booking. Require a consult (or any service) before a treatment books online - Completed or Booked mode, Any/All, same-cart unlock in Booked mode; the team can override on the dashboard.
Not available in Timely.
Prepaid packages
Available in Bella Booking. Session bundles with online purchase, online redemption, auto-apply at checkout.
Partly available in Timely. Sold and booked in-salon only, not online.
Client-visible treatment plansBella builds a phased treatment plan on the client record and publishes it to their online-booking portal, where the client can book a recommended treatment and buy recommended homecare. Timely saves consultation forms to the client profile; there is no living, client-facing plan.
Available in Bella Booking. Living, phased plans on the client record - recommended services & homecare, published to the client portal to book & buy from, updated each visit.
Partly available in Timely. Consultation forms saved to the client profile (Elevate plan and up) - not a client-visible, bookable living plan.
Saved cards / card on file
Available in Bella Booking. Clients save cards; the team charges via card on file at checkout.
Available in Timely. TimelyPay stores a client's card for no-show and late-cancellation fees and cardless checkout.
Accessibility & personalisation (themes, fonts, density)
Available in Bella Booking. Dark mode, dyslexia-friendly reading fonts, colour themes, density modes, reduced-motion, focus mode.
Not available in Timely.

Pricing breakdown

What you'll actually pay

Prices shown are starting prices and include GST. Bella Booking Starter includes up to 3 team members; Professional includes unlimited team members. Competitor pricing may vary based on team size.

Bella Booking

Solo (1 team member)A$25
6 team membersA$99
12 team membersA$99
Commission on bookings0%
Payment processing (when used)
2.65% + A$0.301.65% + A$0.30 (Stripe) + 1% (Bella Booking)
SMS reminders50-500/mo included

Solo (1 team): A$25/month AUD โ€ข Starter (1-3 team): A$67/month AUD โ€ข Professional (4+): A$99/month AUD

Timely

Solo (1 team member)A$46
6 team membersA$277
12 team membersA$554
Pricing modelPer bookable staff member - Build A$42, Elevate A$65, Innovate A$79 (exc GST)
Commission0%
Payment processing (when used)In-person 1.59% + A$0.05; online 1.85% + A$0.30; international cards 3.00% + A$0.30

Additional costs to consider

  • โ€ข Excess SMS beyond the plan allowance: A$0.12 each
  • โ€ข Direct phone support: A$30/month unless on Innovate
  • โ€ข Every bookable staff member is charged in full - part-time counts the same as full-time

Pricing information based on publicly available data as of October 2026. Visit each provider's website for current pricing.

Cost comparison by team size

Team Size Pricing Comparison

Monthly cost for different team sizes

Note: how team member limits work

Plan limits count the team members on your Bella roster who are on the scheduler or bookable online: front desk, managers and bookkeepers don't count. The comparisons in this table assume everyone listed takes appointments.

Team SizeBella BookingTimelySavings with Bella
1 person
A$25/mo(Solo)
A$46/mo

A$46.2 (solo)

Save A$21/mo
3 people
A$67/mo(Starter)
A$139/mo

3 ร— A$46.2 = A$138.60

Save A$72/mo
6 people
A$99/mo(Professional)
A$277/mo

6 ร— A$46.2 = A$277.20

Save A$178/mo
12 people
A$99/mo(Professional)
A$554/mo

12 ร— A$46.2 = A$554.40

Save A$455/mo

Annual savings with Bella Booking

For a team of 6-12 members

Up to A$5465

per year

Sources:

Bella Booking: Official pricing (Starter A$67/mo, Professional A$99/mo)

Timely: Official pricing page โ€ข Last verified: October 2026

Pricing may change. Please verify current prices on official websites before making decisions.

What Timely does well

We believe in honest comparisons. Here's what Timely excels at:

  • 1Well-established platform in ANZ market
  • 2ANZ presence with local phone support
  • 3Native mobile apps for iOS and Android
  • 4TimelyPay with surcharging option (pass fees to clients)
  • 5Sales reports by staff member
  • 6Marketing tools included
  • 7Part of EverCommerce family (stability)

Timely might be better if...

We believe in helping you find the right solution, even if it's not us. Here are some scenarios where other options might serve you better:

  • 1Native mobile apps (iOS and Android)
  • 2TimelyPay with in-person terminal hardware
  • 3Marketing tools included
  • 4More established platform (since 2012)
  • 5Part of larger EverCommerce family

Still not sure? - we'll give you an honest assessment of whether Bella Booking is right for your business.

Rated 5.0 on Capterra

Switched from Timely

โ€œThe supportive & flexible system we have been asking forโ€
Lisa F., Owner ยท Capterra review
โ€œTry Bella, You Won't Regret It!โ€
Emma W., Owner Operator ยท Capterra review
โ€œGreat support for small businessโ€
Jalpa P., Owner ยท Capterra review

Switching from Timely?

We make it easy. Free onboarding on every plan, with free data migration on Starter and Professional.

Free data migration on Starter and Professional
Personal onboarding help
No credit card required
Start free trial

See the full guide to switching from Timely

Still comparing? More Timely alternatives

How to switch from Timely

Step-by-step guide to export your data and move to Bella Booking. We offer free onboarding on every plan, and free data migration on Starter and Professional.

Estimated time: 1-2 hours
  1. 1

    Export your client list

    Go to Reports > select "Customer List" or "Client Overview" > adjust parameters (date range, staff, location) > click View report > click CSV (or Excel/Word/PDF).

  2. 2

    Export appointment and sales data

    In the Reports section, select the relevant report type (e.g., Appointments, Sales) > set date range > View report > export in your preferred format (CSV, Excel, Word, or PDF).

  3. 3

    Request a full data export (optional)

    For a complete account data export including services, submit a help form via the Timely help centre. You will receive an email with a secure download link within 48 hours.

  4. 4

    Send your exports to Bella Booking

    Email your exported files to our onboarding team. We will import your clients, validate the data, and help set up your services and team schedules.

  5. 5

    Update your booking links

    Replace your Timely booking page links on your website, social media, and Google Business Profile with your new Bella Booking link.

A note on appointment history

We generally recommend not importing old appointment history. Importing past appointments can trigger unintended automated messages (reminders, review requests, reminders to rebook, follow-up messages) and cause data inconsistencies. Your clients and services are the essential data for a clean start. If you do want some history carried over, we recommend a tight recent range (e.g. the last 3 months), and our migration team will ensure no notifications are sent accidentally.

Good to know

Timely offers a full data export on request via their help centre - this is separate from the self-service report exports. The verification code for the download link is valid for 15 minutes.

Official export documentation: Timely help centre

Can't export your data?

No problem, we can work with anything. Screenshots of your service list, a link to your public booking page, a photo of your price board, or even a typed-up list. Send us whatever you have and we will build your account from it.

Need help with the migration?

Our team will handle the data import, set up your services, and walk you through everything. Onboarding help is free on every plan, and data migration is free on Starter and Professional. We accept data in any format: CSV, Excel, screenshots, photos, links, or anything else you can send.

Sources: Information gathered from www.gettimely.com. Last verified: October 2026.

Found an error? and we'll correct it promptly.

Important Notice

The information about Timely on this page is based on publicly available data as of October 2026 and is provided for general comparison purposes only. Pricing, features, and policies may change at any time without notice. We make reasonable efforts to keep this information accurate, but we cannot guarantee its completeness or current accuracy.

Always verify directly with Timely before making any business decisions. This comparison reflects our understanding and may not capture all nuances of their offerings.