Bella Booking
Bella Booking
vs
B
Booker

Published pricing. No sales call required.

An honest comparison to help you choose the right salon, spa or clinic software for your business — whatever its size.

Last updated: August 2026
Try Bella Booking free

Quick facts at a glance

A side-by-side overview of key differences

Prices shown in AUD (inc. GST)

Feature
Bella Booking
Booker
Founded
2021
Acquired by Mindbody in April 2018; now part of the Playlist group
Headquarters
Sydney, Australia
United States
Best for
Beauty, wellness and allied health businesses — solo practitioners to multi-location groups
Day spas, hotel spas, salons, barbershops and massage studios — including multi-location and franchise groups
Monthly Pricing
Starter/Professional
Per their pricing model
Solo (1 team member)
A$25
$$$ (Custom quote)
6 team members
A$79
$$$ (Custom quote)
12 team members
A$79
$$$ (Custom quote)
Commission
0% (never)
0% (free listing in the Mindbody consumer app)

Bella Booking: Starter plan for 1-3 team members, Professional for 4+ (unlimited). Competitor pricing from official sources, verified January 2026. Bella Booking features updated April 2026.

Which is right for you?

An honest look at when each platform makes sense

Consider Bella Booking if...

  • Every plan price is published — no sales call to find out what it costs
  • A fraction of the entry price: A$25–79 a month against Booker's published Starter at US$139
  • Priced in AUD with GST included, not quoted in USD
  • SMS reminders included on every plan — 50 to 500 a month by plan
  • AI Assistant and a weekly AI business digest for the owner, not just a client-facing chatbot
  • Treatment plans published to the client's booking portal for spa and clinic programmes
  • Service bundles with sequential and parallel execution
  • Processing time — the team member is free while a treatment develops
  • Incomplete booking recovery with automated follow-up
  • Find a Time wizard with gap-fill scoring, and three schedule optimisation modes
  • Family and dependent booking, including linked family members on one booking
  • Afterpay / Clearpay for deposits, gift cards and packages
  • Two-way SMS messaging on your own dedicated number, without moving to the top plan
  • Native online booking analytics — traffic sources, drop-off and conversion
  • Your clients stay yours — no marketplace listing your competitors next to you
  • Free data migration — including the parts Booker cannot export — and easy onboarding
  • Accessibility and personalisation: dark mode, dyslexia-friendly fonts, themes, density modes

Consider Booker if...

  • You are a hotel or destination spa that needs deep spa-specific workflows
  • You run a franchise and need per-franchisee permission control
  • You pay your team on commission and want it calculated inside your booking software
  • You want a consumer marketplace listing included at no extra cost
  • You want an AI front desk answering inbound client questions and missed calls
  • You are in the United States and want an integrated terminal from the same vendor

We believe in helping you find the right fit, even if it's not us.

Detailed feature comparison

A comprehensive look at what each platform offers

Available
Partial / Limited
Not available

Scheduling & Booking

Feature
Bella Booking
Booker
Online booking (24/7)
24/7 self-service
24/7 client booking plus a listing in the Mindbody consumer app
Couples & group bookings
Group bookings (a team member per guest) and shared-space services for couples rooms
Couples and group sessions, with guests choosing their own provider
Service add-ons
Optional or required per service, single/multi-select, price and duration
Extras offered at booking and at checkout
Service bundles (sequential & parallel)
Sequential and parallel execution, flexible pricing (total price, discount %, free), show savings
Not in Booker's published feature set
Processing time (bookable gap)
Bookable gap — client stays, team member free for other appointments
Not in Booker's published feature set
Waitlist management
Automatic fill for last-minute openings — Ultimate plan
Incomplete booking recovery
Auto-capture + SMS/email reminder + Follow-ups panel with "Book for client" action
Not in Booker's published feature set
Schedule optimisation
3 modes: Show All, Reduce Gaps, Eliminate Gaps — per location
Not in Booker's published feature set
Find a Time wizard
Availability-first wizard with cross-day browsing and gap-fill scoring (Best fit / Great fit / Good fit)
Not in Booker's published feature set

Client Management

Feature
Bella Booking
Booker
Client CRM
Profiles, history, notes, documents
Client details, visit history, conversations and referrals
Digital forms (intake, consent)
Form builder with 8 field types including signatures, auto-send before appointments
Client Forms — custom intake forms
Treatment plans
Living, phased plans on the client record — recommended services & homecare, published to the client portal to book & buy from, updated each visit
Not in Booker's published feature set
Family/dependent booking
Book for children, partners, parents, pets, and more
Parent and child account linking is documented as unsupported in Booker V2
Client reviews
Verified appointments, AI moderation, Professional plan
Review prompts — Ultimate plan
Loyalty programme
Professional plan
Loyalty rewards — Accelerate plan and above

Team Management

Feature
Bella Booking
Booker
Team scheduling / rostering
1 for solo, up to 3 for starter, unlimited for professional
Schedule optimisation and employee performance tracking
Commission tracking & payrollBooker genuinely wins here. Bella does not track staff commission — if commission is how you pay your team, that work happens outside Bella today.
Payroll report covering hourly pay, tips and commission
Role permissions
4 customisable roles, 50+ granular permissions across 19+ modules
Franchise-level permission controls shipped in the May 2026 release
Attendance tracking (time clock)
Time clock with PIN, Professional plan
Hourly pay is tracked in payroll; no separate time-clock product documented

Payments & POS

Feature
Bella Booking
Booker
Integrated point of sale & card paymentsBooker genuinely wins here. Bella's checkout records cash, manual card and Card on File through Stripe, but there is no integrated card terminal yet.
Software-based checkout — cash, card, or Card on File (charge saved cards via Stripe); no integrated card reader
Integrated POS with secure card payments and Apple Pay via Mindbody Processing
Online payments
All plans, via Stripe. Optional fee passing to clients
Mindbody Processing
Deposit collection & cancellation fees
Fixed amount or percentage
Deposits at booking with cancellation fees applied automatically
Memberships & subscriptions
Recurring plans with Stripe billing, 9 billing cycles, benefits with session tracking, online purchase, pause/resume
Memberships and bundled sessions sold upfront
Prepaid packages
Session bundles with online purchase, online redemption, auto-apply at checkout
Bundled session series — for example ten massages
Gift cards
Digital gift cards, both amount-based and service-based, with Stripe payment (Professional plan)
Digital gift certificates and physical plastic gift cards
Afterpay / Buy Now Pay Later
Afterpay / Clearpay BNPL for deposits, gift cards, and packages (AU, NZ, US, CA, UK)
Not in Booker's published feature set
Digital tipping
Clients tip team members after appointments via Stripe (Professional plan, via the review-and-tip flow)
Tips captured at checkout and reported in payroll

Marketing & Communication

Feature
Bella Booking
Booker
SMS & email reminders
50-500/month included
Up to 3,000 text notifications a month on Starter; unlimited two-way texts on Ultimate
Automated marketing campaigns
Recurring automated messages — birthday greeting (sending requires Messages Plus), rebook reminder, review request — email and SMS
Automated email and text marketing — Ultimate plan only
Email marketing campaigns
Email campaigns with audience filters, branded composer or your own HTML (paste a Canva Email design), open/click tracking — unlimited within Messages Plus (fair use)
Customisable email templates from Accelerate; full automation on Ultimate
Two-way SMS messaging
Dedicated number, threaded inbox, auto-handling replies (Messages Plus add-on)
Unlimited two-way text reminders — Ultimate plan
Consumer marketplace listingA marketplace cuts both ways. Booker gives you discovery reach we do not have; Bella keeps every client yours, with no marketplace competing for them on your own booking page.
Free listing in the Mindbody app — Booker cites 3 million monthly shoppers

Business Management

Feature
Bella Booking
Booker
Product inventory & retail
Retail stock plus automatic deduction of professional product used during a service
Reporting & analytics
core reports all plans; 25+ total with advanced reports on Professional; custom reports upon request (Professional)
Basic reporting on Starter; full reporting needs Accelerate or above
Online booking analytics
Native: traffic sources, drop-off funnel & visit-to-booking conversion — all plans, no Google Analytics
Not in Booker's published feature set
Multi-location & franchise
Per-location databases, copy services between locations
Enterprise plan for multi-location and franchise groups

AI & Intelligence

Feature
Bella Booking
Booker
AI front-desk chatbot
Bella AI answers questions for the business owner, not inbound client calls
Messenger[ai] — add-on on Starter and Accelerate, included on Ultimate
AI Assistant for the business
All plans
Messenger[ai] is client-facing; no business-side assistant documented
AI business digest
Weekly AI-generated performance summary with actionable insights
Not in Booker's published feature set
Command palette (global search)
Cmd+K global search and navigation
Not in Booker's published feature set

Platform & Support

Feature
Bella Booking
Booker
Transparent published pricing
Every plan price published in AUD and USD — no sales call needed
Only the Starter entry price is published
Pricing in AUD with GST
AUD pricing, GST inclusive
USD only
Free data migration
Self-serve CSV export; services and staff cannot be exported at all
Accessibility & personalisation
Dark mode, dyslexia-friendly reading fonts, colour themes, density modes, reduced-motion, focus mode
Not in Booker's published feature set

Pricing breakdown

What you'll actually pay

Prices shown are starting prices and include GST. Bella Booking Starter includes up to 3 team members; Professional includes unlimited team members. Competitor pricing may vary based on team size.

Bella Booking

Solo (1 team member)A$25
6 team membersA$79
12 team membersA$79
Commission on bookings0%
Payment processing (when used)
2.7% + A$0.301.7% + A$0.30 (Stripe) + 1% (Bella Booking)
SMS reminders50-500/mo included

Solo (1 team): A$25/month AUD • Starter (1-3 team): A$47/month AUD • Professional (4+): A$79/month AUD

Booker

Solo (1 team member)Custom quote
6 team membersCustom quote
12 team membersCustom quote
Pricing modelStarter / Accelerate / Ultimate / Enterprise — only Starter has a published price
Commission0% (free listing in the Mindbody consumer app)
Payment processing (when used)Mindbody Processing (rates provided during onboarding)

Additional costs to consider

  • Only the Starter entry price is published — Accelerate, Ultimate and Enterprise need a sales conversation
  • Messenger[ai] is a paid add-on on Starter and Accelerate; only Ultimate includes it
  • Text notifications are capped at 3,000 a month on Starter
  • Loyalty rewards, full reporting and unlimited staff profiles need Accelerate or above
  • Automated email and text marketing needs Ultimate

Pricing information based on publicly available data as of August 2026. Visit each provider's website for current pricing.

What Booker does well

We believe in honest comparisons. Here's what Booker excels at:

  • 1Deep spa-specific product — day spas, hotel spas, massage studios and beauty bars each get their own workflows
  • 2Integrated point of sale with card payments and Apple Pay through Mindbody Processing
  • 3Automatic deduction of professional product used during a service, so retail stock stays accurate
  • 4Commission and payroll reporting built in, covering hourly pay, tips and commission
  • 5Free listing in the Mindbody consumer app — Booker cites 3 million monthly shoppers
  • 6Messenger[ai], a shipped AI front desk that answers client questions and missed calls
  • 7Franchise-grade permission controls, actively developed — the May 2026 release added franchise-user permissions
  • 8Used by large brands including Drybar and IHG Hotels & Resorts
  • 9Backed by Mindbody and the Playlist group

Booker might be better if...

We believe in helping you find the right solution, even if it's not us. Here are some scenarios where other options might serve you better:

  • 1Commission and payroll reporting — Bella does not track staff commission at all
  • 2An integrated card terminal and in-person payment hardware from the same vendor
  • 3A consumer marketplace that can bring you clients you did not already have
  • 4An AI front desk that answers inbound client questions and missed calls
  • 5Franchise-level permission controls for large multi-brand groups

Still not sure? - we'll give you an honest assessment of whether Bella Booking is right for your business.

Rated 5.0 on Capterra

Streamlined patient booking with world-class support
Cass M., Beauty Therapist Capterra review
The supportive & flexible system we have been asking for
Lisa F., Owner Capterra review
Best Day Spa System Ever
Oreion M., Day Spa Owner Capterra review

Switching from Booker?

We make it easy. Free data migration included with every plan.

Free data migration
Personal onboarding help
No credit card required
Start free trial

See full switching guide from Booker

How to switch from Booker

Step-by-step guide to export your data and move to Bella Booking. We offer free data migration with every plan.

Estimated time: Same business day once we receive your files
  1. 1

    Export your customers

    Go to Customers, then Manage Customers, and click View All Customers. Under Filters, tick the fields you want included, then click Export to a .CSV file in the left sidebar. Booker emails the account owner when the export is ready — download it from the Customer Exports section.

  2. 2

    Export your appointments

    Go to Appointments, then Find Appointment. Click Customize View, set a date range, choose your columns, save the view and export. Run it twice — once for past appointments and once for future ones — so nothing is missed.

  3. 3

    Send us your service menu instead of exporting it

    Booker has no service menu export. Send us a link to your Booker booking page, or a screenshot of your services screen, and we will rebuild your menu with prices and durations for you.

  4. 4

    Send us your team list

    There is no staff export either. A simple list of full name, email and mobile for each team member is all we need.

  5. 5

    Email everything to hello@bellabooking.com

    Send the CSVs, your booking page link and your team list. We validate, dedupe and import it all for you — free with every plan.

A note on appointment history

We generally recommend not importing old appointment history. Importing past appointments can trigger unintended automated messages (reminders, follow-ups) and cause data inconsistencies. Your clients and services are the essential data for a clean start. If you do want some history carried over, we recommend a tight recent range (e.g. the last 3 months) — our migration team will ensure no notifications are sent accidentally.

Good to know

Clients and appointments export cleanly from Booker. Services and staff do not export at all — Booker's own guidance to businesses leaving is to hand over a booking page link and a manually written team list, which is exactly what we work from. Outstanding gift certificates, memberships and session bundles are worth listing separately so no client loses what they have already paid for.

Can't export your data?

No problem — we can work with anything. Screenshots of your service list, a link to your public booking page, a photo of your price board, or even a typed-up list. Send us whatever you have and we will build your account from it.

Need help with the migration?

Our team will handle the data import, set up your services, and walk you through everything — included free with every plan. We accept data in any format — CSV, Excel, screenshots, photos, links, or anything else you can send.

Sources: Information gathered from www.booker.com, www.mindbodyonline.com, status.mindbodyonline.com, www.capterra.com. Last verified: August 2026.

Found an error? and we'll correct it promptly.

Important Notice

The information about Booker on this page is based on publicly available data as of August 2026 and is provided for general comparison purposes only. Pricing, features, and policies may change at any time without notice. We make reasonable efforts to keep this information accurate, but we cannot guarantee its completeness or current accuracy.

Always verify directly with Booker before making any business decisions. This comparison reflects our understanding and may not capture all nuances of their offerings.