Feature comparison
Which Booking Software Has Built-In AI Features?
8 of 15 platforms offer AI features. 7 do not.
Most of the 15 platforms compared below now sell some form of AI. Bella Booking's AI works for the owner, and its assistant and digests are included on every plan. The Bella AI assistant lets you ask questions about your schedule, clients, revenue, and team performance in natural language, on all plans including Solo. Weekly and monthly AI business digests analyse your data and email you a personalised performance summary. On the marketing side, Bella drafts a campaign email from a one-sentence brief for you to edit, and checks every campaign before it sends - SMS against anti-spam rules, email for spam-triggers and deliverability - while client reviews are AI-moderated before they publish. In the Inbox, Suggest with AI drafts a reply to a client's text or email, and on a review it drafts a response that fits the rating; a person on your team edits and sends or saves each one. Among the others, Zenoti, Vagaro and GlossGenius also offer an assistant you can ask about your own business, and Phorest lists one, Insights AI, as coming later this year. Fresha, Treatwell, Zenoti, GlossGenius and Boulevard offer AI receptionists that answer client calls, Phorest and Vagaro have AI that answers client texts, and GlossGenius and Vagaro use AI to help write campaign messages. On the pages we checked, none of them emails a weekly or monthly AI performance summary or checks a campaign for deliverability before it sends.
Bella Booking's AI features
AI Assistant and AI Digest on all plans; AI email drafting, pre-send check and client-reply drafts with Messages Plus; Reviews and review-response drafts on Professional
- AI assistant - ask anything about your business in natural language (all plans)
- Weekly and monthly AI business digests with personalised performance summaries
- AI drafts your marketing-campaign email from a one-sentence brief - a first draft you edit (Messages Plus)
- Pre-send deliverability check on every campaign - SMS against anti-spam rules, email for spam-triggers (Messages Plus)
- Suggest with AI drafts a reply to a client's text or email from their appointments and your booking page, for you to edit and send (Messages Plus)
- Suggest with AI drafts a response to a client review that fits the rating, for you to edit and save (Professional plan)
- Actionable insights delivered to your email
- AI-moderated client reviews (Professional plan)
AI Features across 15 platforms
Based on publicly available feature documentation
| Platform | Available | Details |
|---|---|---|
| Bella Booking | Yes | AI Assistant and AI Digest on all plans; AI email drafting, pre-send check and client-reply drafts with Messages Plus; Reviews and review-response drafts on Professional |
| Fresha | Partial | AI Concierge add-on answers client calls and messages (A$229.95 a month per location in Australia) - no owner assistant or business digest advertised |
| Timely | No | No AI assistant or business digest advertised |
| Shortcuts | No | No AI assistant or business digest advertised |
| Square Appointments | No | No AI assistant or business digest advertised |
| Vagaro | Yes | Vera answers questions about your business data and helps write campaign copy, and the Vera Receptionist add-on answers client chats and texts - no business digest email advertised |
| Phorest | Partial | Cheat Sheet AI and Front Desk AI (answers SMS and WhatsApp); Insights AI for business questions is listed as coming later this year |
| Booksy | No | No AI assistant or business digest advertised |
| Setmore | No | No AI assistant or business digest advertised |
| GlossGenius | Yes | Growth Analyst answers questions about your data (a limited trial on Standard, 20 queries a month on Gold, unlimited on Platinum), a marketing assistant drafts campaigns, and the Reception add-on answers client calls and texts |
| Mindbody | Partial | AI support assistant, predictive analytics, and AI-driven metrics - no conversational business AI |
| Mangomint | No | No AI assistant or business digest advertised |
| Boulevard | Partial | Beau, an AI receptionist in beta, answers client calls (US$125 a month per location) - no owner assistant or business digest advertised |
| Kitomba | No | No AI assistant or business digest advertised |
| Zenoti | Yes | Zeenie AI assistant for business insights and automation, and an AI Receptionist that answers client calls on the AI Plus package |
| Treatwell | Partial | AI Receptionist add-on answers calls and books appointments (from £69 a month) - no business digest or conversational business AI |
Based on publicly available feature documentation as of May 2026. Visit each provider's website for current information.
Frequently asked questions
- Which salon software has an AI assistant?
- Bella Booking, Zenoti, Vagaro and GlossGenius all offer an assistant you can ask about your own business data. Bella AI is included on all plans (Solo, Starter, Professional) and lets you ask natural-language questions about your schedule, clients, revenue, and team performance. Zenoti sells an assistant called Zeenie, and its pricing page states that AI Agents require the AI Plus package. Vagaro's Vera answers questions such as last month's revenue, and GlossGenius's Growth Analyst is a limited trial on Standard, 20 queries a month on Gold and unlimited on Platinum. Phorest lists Insights AI, for business questions, as coming later this year, and Mindbody offers AI-driven analytics and a support assistant. Several platforms also sell AI that answers your clients: AI receptionists for calls from Fresha, Treatwell, Zenoti, GlossGenius and Boulevard, and AI that answers client texts from Phorest and Vagaro. Bella's Suggest with AI drafts a reply to a client's text or email in your inbox (Messages Plus) and a response to a review (Professional); a person on your team edits and sends or saves each one.
- What is an AI business digest?
- An AI business digest is an automated email that analyses your business performance data and delivers a personalised summary with actionable insights. Bella Booking sends one weekly and one monthly. On the competitor pages we checked, no other platform emails an equivalent summary; GlossGenius's Growth Analyst (on its Platinum plan), Zenoti's AI Business Advisor and Vagaro's Vera watch the numbers inside their own apps instead. The digest covers appointment trends, revenue patterns, and specific recommendations based on your data.
- Does any salon software use AI to write and check marketing emails?
- Bella Booking does, within Messages Plus. Describe a campaign in a sentence and Bella drafts a subject and body grounded in your salon's own description - a first draft you edit, never auto-sent. Before any campaign sends, Bella also runs a pre-send check: SMS against anti-spam rules and email for spam-trigger words and deliverability, with serious problems blocked and softer issues flagged as warnings. GlossGenius and Vagaro also use AI to help write campaign messages. On the pages we checked, no other platform advertises an automated deliverability check before a campaign sends.
- Do I need AI features in my salon software?
- AI features save time on data analysis and help identify trends you might miss. Instead of manually reviewing reports, you can ask questions like "how many cancellations did I have last week?" or "which team member has the highest rebooking rate?" and get instant answers. The weekly and monthly digests surface insights without you having to look for them, and AI can draft and vet your marketing campaigns so a blank page or a spam-folder bounce never holds you up.
- Is Bella AI included at no extra cost?
- Yes. Bella AI is included on all plans - Solo ($25/mo), Starter ($67/mo), and Professional ($99/mo). There is no add-on fee. The weekly and monthly AI business digests are also included on all plans and sent automatically to your email.
- How does AI-moderated client reviews work?
- On the Professional plan, clients who completed an appointment can leave a verified review with star ratings and optional written feedback. AI moderation checks reviews before publishing to filter inappropriate content. You can respond publicly, and reviews appear on your online booking page.
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Important Notice
The information about the platforms listed on this page is based on publicly available data as of May 2026 and is provided for general comparison purposes only. Pricing, features, and policies may change at any time without notice. We make reasonable efforts to keep this information accurate, but we cannot guarantee its completeness or current accuracy.
Always verify directly with the platforms listed before making any business decisions. This comparison reflects our understanding and may not capture all nuances of their offerings.